The Ethical Blog from Ethicalsuperstore.com

Join in the discussion about new products and the world of ethical consumerism.

A beginners guide to eco cleaning

0 Posted by in Green Living, Living The Green on September 16th 2014

Nowadays we associate household cleaning with chemical products and harsh disinfectants. Indeed, there is a prevalent belief among some that a thing hasn’t been properly cleaned until it has been bleached to within an inch of its life.

Eco CleaningHowever, this isn’t the case and for centuries people cleaned their homes and their clothes in a much more natural way.

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Traidcraft – Fighting poverty through trade

0 Posted by in Fair trade on September 15th 2014

Traidcraft LogoIt’s not often on an autumn Saturday morning you see the Shadow Minister of State for Employment, the wife of an Archbishop and the CEO of the World Wildlife Fund in a drafty warehouse in Gateshead. But then, the AGM of Traidcraft PLC, is no ordinary event.

Traidcraft is one of the pioneers of the fair trade movement in the UK. It began trading in 1979 importing fair trade handicrafts from India and Bangladesh out of a building in Carliol Square in Newcastle. To fund its growth in the 80s it became an unlisted UK PLC and sold shares to its supporters. After several rounds of funding, there are now 5,500 people who each own a small portion of Traidcraft. The AGM is the chance for those shareholders to get together and reflect on what the company has achieved in the last year and hear about the plans for the next.

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We all need some Egyptian Magic.

0 Posted by in Beauty, Health and Wellbeing, New Product on September 11th 2014

egyptian_magic_logoI don’t know about you but I love all natural skin care products, free from harsh chemicals that irritate my skin leaving it red and blotchy. What I love even more are natural skin care products that can be used from head to toe; that’s where Egyptian Magic comes in. The all-purpose cream already has a cult following, and it’s becoming more popular everyday with its miraculous healing properties!

Read the rest of We all need some Egyptian Magic. »

The controversial EU ban on powerful vacuums.

1 Posted by in Climate Change, Environment, Politics, Technology on September 5th 2014

You may be surprised to learn that as of September 1st 2014 companies are no longer permitted to produce vacuum cleaners with motors over 1600 watts. The EU has introduced a ban, outlawing the production and import of vacuums with motors above 1600 watts in an attempt to improve energy efficiency, decrease emissions and encourage research into energy efficient technologies. This is quite a big change, with the average vacuum cleaners at the moment having 1800W motors.

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Let’s talk about Fairmined Silver

1 Posted by in Beauty, Fair trade, Fashion on September 4th 2014

Fact of the week: The first Fairmined silver brought to the UK was from Peru.


Fairmined silver has been available in the UK for over a year now, brought here by the ethical jeweller CRED who also brought us Fairtrade and Fairmined gold three years ago. The launch of new Fairmined silver is absolutely a huge turning point in the future of ethical jewellery, up until a year ago the only ethical option was to use recycled silver but with the launch of new Fairmined silver you now have the option to buy Fairtrade jewellery, safe in the knowledge that miners in developing countries are benefiting.

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Earth Overshoot Day passes

0 Posted by in Climate Change, Environment, Inspiration, Sustainability on August 22nd 2014

Earth Overshoot DayThe 19th of August marked Earth Overshoot Day; don’t worry, I didn’t know what it was either. Also known as Ecological Debt Day, it is the point in the year when our demand for ecological resources and services exceeds what the Earth can produce in 12 months. The concept was originally created by Andrew Simms who is part of the New Economics Foundation, and is an approximate date worked out by dividing the amount of natural resources for that year by humanity’s consumption of earth’s natural resources for that year and then multiplying that by 365.

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Fairtrade at 20

1 Posted by in Fair trade on August 21st 2014

Fairtrade at 20

Fact of the Week: 125 different countries sell Fairtrade products


Fairtrade certified products are sold in businesses all over the UK, from supermarkets and independent shops to cafés and restaurants; you’ll also find a massive range of Fairtrade labelled products here at ethicalsuperstore.com. This year we are celebrating 20 years of Fairtrade in the UK. While the first Fairtrade labelled product was coffee produced in the Netherlands in 1988, the UK has been selling Fairtrade Labelled products since 1994 to become one of the world’s leading Fairtrade markets with sales in 2012 reaching £1.57bn.

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Ecover – Feel Good Cleaning

0 Posted by in Green Living, Product news on August 15th 2014

EcoverHere at Ethical Superstore we have a thing for eco-friendly cleaning, which is why we love Ecover, the world’s largest producer of ecological detergents and cleaning products. They offer everything you need from paraben free washing up liquid to cruelty free air fresheners, so you can really stock up on your planet friendly cleaning products.

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Introducing Aduna Baobab

0 Posted by in Food & drink, Health and Wellbeing, Superfoods on August 8th 2014

AdunaIf you are up on your ‘superfoods’ you may have heard of Baobab, a nutrient-dense raw wholefood from the Baobab tree commonly known as the ‘Tree of Life’ which is an excellent source of vitamin C and dietary fibre.

Our friends at Aduna are the leading suppliers of Baobab powder and capsules. Aduna is an Africa-inspired health and beauty brand, the name meaning ‘life’ or ‘world’ in Wolof, the local language of Senegal and The Gambia. Aduna was set up by Andrew Hunt and Nick Salter, both of whom had travelled extensively around Africa but during a trip to Senegal in 2008 tasted bouye, a West African drink made from the fruit of the baobab tree. The question was, why was this amazing nutrient rich fruit not widely known in the rest of the world? The answer was to set up Aduna!

Aduna work alongside suppliers and their communities to ensure that their business is fair and free from exploitation. Aduna give 10% of their profits to the Aduna Foundation which has set out to ensure fair wages for those who cultivate the unique fruit and help them grow for the long term. Most importantly while helping small scale producers they not only work hard to help them supply their products to the western world, they also work hard to create a demand for them. By promoting and marketing these under-utilised but remarkable natural products from small scale producers in Africa.

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Which energy saving kettle is right for you?

0 Posted by in Green Living, Technology on August 7th 2014

Cup of CoffeeWe’re a nation of tea lovers and coffee worshipers. Most mornings begin with a good brew or cup of Joe and the days end pretty much the same (bed-time tea, yum).

However, because we’re such hot beverage fans, we need to be smart when we’re making drinks. After all, a couple of teas a day adds up and has a considerable energy impact.

You’re also likely to feel the effects of all that hot stuff in your pocket too. Last year nPower estimated that it costs around 2.5p to boil a full kettle – water that many of us don’t actually end up using.

Energy saving kettles are a great choice in order to ensure you can indulge in as much caffeine as you want without worrying how much energy – and money – you’re using.

Of course there are plenty out there to choose from and, with hot drinks featuring so prominently in our lives, it’s crucial to get the right one.

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