The Ethical Blog from Ethicalsuperstore.com

The hot weather has been beating down all week, and I don’t know about everyone else, but my thoughts have been turning to picnics, barbeques and enjoying myself in the open air.

There’s the perfect opportunity to get involved in this summery vibe coming up – put the 19th of July into your diary - the nationwide ‘Big Lunch’ is coming right to your doorstep! Well, only if you choose to get involved, but we think that this countrywide picnic sounds like a great plan.

The idea is that two weeks tomorrow, millions of us throughout the UK will choose to sit down and have lunch together, wherever we fancy. It’s a great excuse for a street party, and a wonderful way to have a fun day with family, friends and neighbours. Just register on the Big Lunch website - www.thebiglunch.com -  to plot your event on the Big Lunch map, sort the food and get the invites out, and you’ll be good to go.

We’ve teamed up with the lovely folks at Divine Chocolate to devise a The Big Lunch Fair Trade Hamper to make sure your party goes with a swing.  It’s designed to take away the hard work by creating your picnic for you - complete with delicious sweet treats as well as something healthier to munch on, not to forget drinks for adults as well as the kids. In fact all you really need to add is the sandwiches!

We’d love to know if you’re planning to get involved in the Big Lunch – where are you, who are you inviting, and how are you bribing the weatherman…?

Image via: foodforlife.org.uk

Is there such a thing as a healthy tan?  When my husband returned to work recently after a few days away climbing Ben Nevis, he was greeted with a wave of compliments - “You look so well”, “That tan really suits you”, “What a healthy glow you have”. He couldn’t help but marvel that exposing his skin to the sun without protection thus increasing his chances of suffering from skin cancer actually gave the impression to others that he looked more healthy.

We just can’t help it, can we? We know all the statistics; we hear all the horror stories. And yet we worship the sun; we crave a tan. There is a tanning salon in every row of shops; gyms that promote health and fitness also boast a couple of sunbeds.

The first hint of the sun appearing from behind the clouds, we are out, baring all and soaking up the rays. We slap the sun cream on the kids and trust the chemical concoction to shield our little treasures from all harm. And do we care what the cream contains; if it has been tested on animals; what effect it has when it is washed away into the rivers and oceans? Probably less about those issues than how long the cream guarantees it is safe to stay out in the midday sun, if we’re honest.

Of course, we could resist the pressure from society to bare as much flesh as possible from May to September regardless of the temperature and state of the weather. We could dress for protection and not as a fashion statement. People who live in the Mediterranean climate do tend to cover up more than us Brits. They stay indoors in the heat of the day. After all, it is only “mad dogs and Englishmen” who “go out in the midday sun.”. Maybe we should look more to challenging and amending our habits than finding ways of accommodating and preserving them. Maybe we should respect the sun and its effects rather than worshipping it full-on. Or maybe we really are running the risk of heading towards the kind of society predicted by Ben Elton in “Blind Faith” where climate change has increased the temperature all year round and everyone regardless of their size and shape has the right to wear the skimpiest of outfits on all occasions - “So much flesh. So much sweating near-naked flesh. Huge women in the tiniest of crop tops and panties, combinations that were basically little more than bikinis…Men in short shorts and trainers, in vests, or bare to the waist. It was often the largest bellies that were the most exposed, thrust forward like great battering rams, proud bellies, bellies of size, topped off with pendulous, quivering, hairy man breasts.” (p23)
Sound familiar? Reminiscent of the beach on a Bank Holiday Monday?

Maybe covering up and staying indoors does not feel like an attractive option. You can’t face even entertaining the notion. The good news for sun worshippers is that a huge choice of ethical sun protection is available.

Green People offer a range of natural and organic skin care products, including a variety of sun care products. These contain a veritable cornucopia of natural ingredients - aloe vera, edelweiss, purple cone flower, green tea and beeswax, providing natural protection from UVA and UVB radiation…. with avocado, olive and carrot seed oils rich in antioxidants to protect against cell damage. Green People sun tan lotions are guaranteed to be free from alcohol, artificial perfumes, petrochemicals, parabens and all other unnecessary synthetic ingredients - so the only potentially unsafe factor in the equation is the sun itself. Their range also includes sun lotion for children, sun lotion with tan accelerant and self tan lotion - all organic, all with the same natural credentials.

You could also check out Lavera’s sun care range. I plan to.

Living in the North East of England and with a holiday planned in the Lake District, sun care is not high on my list of priorities. I am no expert on protection from the sun. I don’t need to be. But for many of my friends, I know it is a cause for concern.. A friend who has suffered from skin cancer herself is now perturbed to hear the latest reports that too much sun tan lotion can damage the skin’s natural defences and be harmful in the long term. Maybe more natural sun protection offers a safer option. Have any of you tried and tested these products? Sharing your comments about them could really help others in their ethical choices. I look forward to hearing from you.

The original FreeLoader is one of the most popular products here at EthicalSuperstore, and judging by the amount of customer queries we receive about it, you’re all keen to harness the power of the sun for your charging needs. However, with ever changing charging platforms and fancy new gadgets launching every week, it’s hard to keep up with the FreeLoader’s compatibility with your devices (and as I’m a Product Information Assistant it was starting to get to me!).

Well, the answer to all of your questions (and mine!) is here. The FreeLoader Pro is the ultimate, professional solar charger capable of charging your most power hungry, energy sapping gadgets and devices.

With a Multi Voltage switch allowing you to charge anything from your mobile phone and mp3 player right through to a digital SLR and video camera, it’s this years must-have green gadget for any tech-geek, eco-warrior, or light-stepping adventurer.

So, let’s just clarify;

Q: Will the FreeLoader Pro charge my iPhone 3G?

A: Yes!

Q: Can I charge my digital camera battery with the FreeLoader Pro?

A: Yes!

Q: Does the FreeLoader Pro have a battery level indicator?

A: Yes!

Ahhh, result.

Let’s just hope all of the products we stock don’t follow in the FreeLoader’s footsteps; ticking all of the boxes and answering all of your questions right out of the box, otherwise I might find myself out of a job!

It hasn’t passed our notice here at EthicalSuperstore  that two of our most popular blog topics have been regarding the poignant question of ethical beauty products – skincare, hair care, make up and make up removers that don’t cost the earth are right up there at the top of many peoples’ priority lists.

Whether it’s a guilty secret or one of your greatest pleasures, everyone loves to pamper themselves every now and again. This might involve a quiet moment with a book or an indulgence in your favourite sweet treat rather than a face-mask or a luxury body scrub, but for myself personally, I enjoy nothing better after a hard day than enjoying a nice hot bubble bath, beautifully scented and wonderfully relaxing.

With so many different beauty and skincare products on the market it’s often hard to know which way to turn. We all know by now that we ought to avoid phalates, sodium lauryl sulphates and other nasties (worryingly still found in many mainstream brands of skincare and cosmetics), however where do you go from there? Do you buy natural products, or only opt for those with certifiably organic ingredients? Do you stick to vegan-friendly pampering, or is it more an issue of avoiding animal cruelty that is at the top of your list?

But there has been one glaring omission in the market which has puzzled me on several occasions. One type of pamper product that has been conspicuously absent from both specialist and supermarket shelves is Fairtrade Labelled skin treats – up until now.

We are delighted to be able to unleash Fairtrade Labelled Bubble & Balm onto our shelves today – this delightful new ethical skincare range has been developed in conjunction with the Fairtrade Foundation, and is set to transform my own pampering sessions, as well as do great things leading the march in the world of cosmetics.

Bubble & Balm looks great in its stylish silver pots and bottles, and each potion and lotion smells fabulous too. But much, much more than this, the message given by the Fairtrade Mark is that the producers working alongside Bubble & Balm are getting a great deal, which says a lot both about the company, and about the people who buy these products and support this Fairtrade cosmetic pioneering first.

Whether it’s Fairtrade Shea Butter sourced from a producer co-operative in Burkino Faso, or Fairtrade Cocoa Butter from a small-scale farmer co-operative in the Dominican Republic which tempts you first, these products give you the best of both worlds – these moisturisers, body oils and bath salts are naturally produced, using natural ingredients, and come with the world’s leading Fairtrade Certification too.

We’d love to know how you find Bubble & Balm, and what your take is on expanding the Fairtrade Labelling system to cover an ever-growing range of products. Will Fairtrade Labelling for skincare and pampering products change your priorities when you’re making your own purchases? I know it’s certainly something which will change my habits.

So next time you have a ‘Mirror, mirror on the wall…’ moment, take a moment to think about it…who IS the fairest of the all???

What to offer my children to drink has always been a source of anxiety for me. And I’m not even talking alcohol here; that’s a subject for another day.

I remember when my first son was tiny. I was determined to do everything right and be the best mum in the world. I used to give him fennel juice to drink because that was what the Health Visitor told me to do. My baby boy would spit it out and scream the house down. He so often screamed the house down over so many different things that I soon gave up on being the best mum in the world. (I can still remember my reply when the Doctor asked if I was depressed - “Anyone would be depressed if they lived with this baby!”). I switched to heavily diluted sugar free squash and haven’t looked back since.

Actually, that’s not true. When my youngest daughter had her first trip to the dentist, I was told she must be drinking too much juice and that was why her teeth were eroding into sharp points (and I thought she was just related to a terrier). We tried hard to break her addiction for a while. She made herself ill by not drinking enough when water was all that was on offer. We relented a little and hoped for the best for her adult teeth.

Anyway, the reason for all these confessions of a rubbish mum is to show the dilemma that I have lived with for many long years. Just what is it OK to offer your kids to drink? How hard is it to just offer water when there are so many more tasty and colourful options out there to choose from? I have had friends who have thought they were doing the right thing by only giving their children pure fruit juice only for their kids’ teeth to be rotted away by the high acid content. Some people believe diet drinks are full of too many chemicals; others believe that the chemicals are preferable to the high sugar load of normal fizzy drinks. Some avoid caffeine; others avoid aspartame. What a minefield!

As for water, the options there are endless too. Is tap water really filled with unwanted unknown chemicals? Is bottled water an extravagance both financially and environmentally? Is flavoured water any good for you at all? What about fizzy water? What about filtered?

We have recently acquired a terracotta water cooler and filter. The water is filtered and purified through a ceramic filter. The terracotta container keeps the water 10 to 15 degrees lower than the external temperature. There is no plumbing or electrical supply required. The only problem is that the water has an acquired taste, which most of the family have yet to acquire. The little tap is a novelty that entices the younger members of the family to help themselves, fortunately with as yet no disastrous consequences (one day, the tap will be left on, I’m sure of it). On top of that, it looks cool and draws the attention of visitors to the house - great publicity for a great product. So water is being introduced as the new wonder drink to my very sceptical family. (it looks like nothing, tastes like nothing - how can the effect be anything other than nothing?)

Other drinks are good on occasions. Ubuntu cola uses fair trade sugar from Malawi, a country with a special place in our hearts. Fruit Passion goes down well (too well). Other organic squashes and fruit juices have been tried with varying responses.

Maybe I should just be brutal (cruel to be kind) and offer nothing but water for a few weeks, until the habit has been broken. Unfortunately, I am just seen as the mum who wants to spoil everyone’s fun. Cool water only becomes cool when the teacher keeps suggesting it to the class. Fizzy drinks are only seen for what they are when the dentist armed with drill tells my son that they are causing the holes in his teeth. Water only becomes the drink of choice when my husband and I become good role models.

Please share your suggestions with me as to how to encourage healthy drinking in my family. My children might listen to you.

Sustrans, the UK’s leading sustainable transport charity, has just launched its new campaign. It’s one you can all get involved in and maybe win some great prizes.

Swap just one car trip between 29th June - 4th July ‘09 and walk, cycle, take public transport or car - share instead. This is the week to join with thousands of others and Change Your World.

If we all pull together, this one small action could reduce car pollution by 10%, giving us healthier journeys, cleaner air and quieter streets.

We’ve contributed a £100 EthicalSuperstore.com voucher as a prize too, so if it’s free stuff you want then head to their website www.changeyourworld.org.uk.

At Ethical Superstore we just love things which challenge convention and offer a fresh twist. So we couldn’t resist sharing this post about just such a car rally, not only does it snatch rallying from the exclusive grasp of petrol-heads but it also flips the route of the iconic Veteran Car Run on its head, driving from Brighton’s seafront to the waterfront at London’s City Hall

The 2009 Revolve Eco Rally (http://www.eco-rally.org) ‘convoy of cool’ alternative energy vehicles promanade from Brighton right into the heart of London, culminating in a display of all the vehicles outside London’s City Hall.  We could not resist the chance to check out the present and future of sustainable motoring and we were not disappointed.

Sadly we missed many of the ’stars in cars’ who had actually driven in the rally itself but the fact that so many celebrities were willing to get involved tells you how seriously this event was taken.

We did manage to meet up with the delightful Tracey Smith (author of the Book of Rubbish Ideas), Tom Lawton (inventor of innovative wind-powered outdoor light the Firewinder) & Nick Aster/Jen Boynton from TriplePundit.com not to mention James Cleverly, Conservative London Assembly Member for Bexley & Bromley & the Mayor of London’s Ambassador for Youth

Whilst the gorgeous Eco Elise from Lotus is not likely to end up on that many drive-ways one gets the feeling that innovations like its hemp shell could easily end up in other more affordable mainstream vehicles. It is a work of art to behold really.

The Tesla again is just an incredible machine although quite unaffordable for most of course but one has to again applaud the inventiveness and sheer style. Without these pioneers change would surely be slower to come. Rumour has it that a more family-oriented vehicle is on the way although the cost may still be quite high for most. All positive steps in the right direction though.

The electric car may have been killed off once before but you can’t keep a good idea down clearly and the future of personal travel certainly looks unavoidably to be a mix of hybrid and electric.

What was really interesting to see was just how cool and normal sustainable cars have become. Mostly thanks to the stylish Toyota Prius which broke first mainstream ground and has got us all much more open-minded to the idea of course. When you realise that the Prius now has admirable competition from other manufacturers like Honda & VW you can see just how seriously the car industry is taking alternative fuels.

People were milling around oohing and aahing at the sporty numbers of course but they were genuinely curious, surprised and impressed at the more mainstream affordable vehicles from well-known brands including Toyota, Honda, Citroen, VW, Mitsubishi and so on, not to mention the smaller innovative manufacturers who were there pushing boundaries even further.

Before we all pat ourselves on the back too much though we have a long road ahead, pardon the pun. The car industry has taken a battering thanks to the economic climate and there is clearly greater risk for them in anything other than mainstream vehicles now more than ever. On the other hand this is also a time when one suspects the future of the car industry is being forged by those with the passion and guts to go for it. We can’t wait.

So, there we have it, the Revolve Eco Rally may be over for this year, but the greening up of some our most guilty pleasures in life is only just gaining some momentum in the mainstream.

We at Ethical Superstore can’t help but wonder what the next eco-twist might be?

If you have any thoughts on the matter or if you were lucky enough to see some of the ‘alternative energy vehicles’ drop us a comment below and let us know. . . .

Thanks to our friends over at www.ooffoo.com for sharing this blog post with us.

It’s that time of year again - judging for the fourth annual Triodos Women in Ethical Business Awards is under way, and here at Ethical Superstore we are delighted that three of the finalists are business-women we have been supporting for years.

Anne MacCaig, chief executive of Cafedirect, has been nominated in the Ethical Business Awards category. Cafedirect’s Fairtrade labelled coffees and tea were among the first products seen on the virtual Ethical Superstore shelves, and since then the brand has grown into a nationally recognised name. Anne’s commitment to generating social and environmental benefits for grower communities deserve the recognition given in this finalist position, a worthy winner of the title.

Sarah Brooks and Susi Lennox and their company Yes Pure Intimacy, the only range of organic intimate lubricants and moisturisers, have been nominated in the Ethical Small Business Award Category. Sold through EthicalSuperstore since 2008, Yes products may not be the first line that springs to mind when thinking of ethical trading, but these intimate products have become one of our increasingly popular lines. Sarah and Susi are pioneers for ethical trading in this field, making them excellent contenders for the award.

Zaytoun, also nominated in the Ethical Small Business category, is an olive oil producing company run by Heather Gardener-Masoud, dedicated to improving the lives of olive farmers in Palestine. Showing real dedication to her cause Heather started as a volunteer, before identifying the market gap and transforming her fledgling idea into a multi-million pound business. Her development of the world’s first Fairtrade olive oil and obvious commitment to the cause makes Heather a forerunner in this category.

Despite the current economic climate, people are still choosing to shop ethically to ensure that their hard earned cash benefits the people who deserve it most. Indeed perhaps you could even say that shopping ethically will help to foster the green shoots of hope of economic recovery in places that really need it.

Here at Ethical Superstore we are proud to support women who pioneer in ethical business. The three women nominated for the 2009 awards have vitally contributed to improving the lives of others through viable and profitable businesses, and we wish them all possible success in the final.

Click here to place your vote. The deadline is Friday June 19 at 5pm.

In all my comments over previous weeks about the potentially harmful household products that we pour down our drains, I have studiously avoided discussing the similar effects of hygiene and beauty products. Why is that? Is it because the bubbles, fragrance and silky texture enhance my bathing pleasure? Is it because my children exercise more control over my choices in this area? Or is it because we get through so much shower gel and shampoo that the price becomes all-important?

Certainly, my supermarket’s shelves bear witness to the fact that people can be more easily persuaded to buy environmentally friendly washing liquid than shampoo. As far as I can see, there are no organic beauty products on offer. And yet it stands to reason that harmful ingredients in household products are also present in beauty products - what disappears down the plughole in the bath has the same harmful effects on the natural world as what disappears out of the sink in the kitchen. Time to try organic, naturally fragranced shower gels and shampoos without harmful chemical additives, I feel (especially as my body is entering a heightened allergy phase for some reason).

But how about the make-up and all the creams and potions that promise so much? For some people, to be separated from their face cream would be a matter of life and death. I remember a friend telling me

Read the rest of Ethical Beauty… Secret or Dilemma? »

I have been a regular consumer for many years. I have faced the supermarket weekly for well over twenty years. I have bought all the food and household products for seven people for over five years. I have been swayed by some ad campaigns and special offers. I have seen through others. I thought I had seen it all.

But what I saw last week in the supermarket in-store magazine topped it all. The news that 17-24 May was officially National Watercress Week filled me with horror, ridicule and despair. Not that I have anything particularly against watercress - but why have a week formally designated to it?

Flicking through the magazine, I was also made aware of other such ‘Weeks’. Did you know that 10-16 May was British Sandwich Week and National Breastfeeding Awareness Week? Sorry if you are disappointed that those have passed you by. The bad news is you also missed National Bread Week from the 4-10 May, so you may now have to wait a while for another bread-related week. The 18-22 May is also Walk to School Week and National Allergy Week. I guess for some, those two may be related.

Why do we do it? To raise awareness? As an advertising opportunity? To promote healthy living? As a chance for real fans to celebrate? Will National Watercress Week really have made some quantifiable difference?

Who comes up with these ’Weeks’ anyway? How do they become official? Can anyone have a go? I would like to propose 23-30 May as National Muesli Week and this is my pitch.

We all know the importance of eating a healthy breakfast. It’s a great start to the day, activating your brain and giving you the energy to give your best until lunch. And what better than muesli, the healthiest of all healthy breakfasts? Muesli was developed for just that reason. In around 1900, a Swiss physician saw muesli as a great way to boost the health of patients in his hospital. It became popular in western countries in the 1960s as people became increasingly interested in healthy eating and recognised the combination of beneficial ingredients found in a bowl of muesli. Fresh fruit, oats, nuts…..ingredients high in fibre and omega-3 fatty acids, with a low glycaemic index, shown to reduce high cholesterol and the risk of cancer…all served up with either fresh or soya milk. Perfect.

The only way to make it more perfect would be to buy Fair Trade or organic muesli. Then the benefit would not only be yours, but also the environment, and the growers and the producers of the ingredients. I’m a fan of Traidcraft muesli, especially now they have released an Apricot and Cranberry variety. I like to be able to read the information about the farmers on the back of the box. I like to know that what is improving the quality of my life is improving the quality of life for others as well. I like to be able to offer my family a choice of varieties to suit all tastes and with brands like Traidcraft, Rude Health and Alara; we’re spoilt for choice!

So are you with me on this? Will you join me in making 23-30 May National Muesli Week? Let me know your thoughts.

Happy munching!