BECO. – cleaning up your bathroom image

Every now and then, as you are doing your weekly shop, something grabs your attention. If it’s not yet another two for one offer on your favourite chocolate, it’s often a colourful product that sounds too good to be true and shouts ‘buy me’.

Yet, every now and then, all that glitters actually is gold. BECO. is a playful, new soap brand, that is disrupting the market and appealing to a new generation of ‘on-it’ eco and ethical conscious consumers concerned to get more bang for their buck – or in this case, suds with their soap.

By purchasing this inspirational, eco-ethical brand, shoppers are taking home a product that looks great, is truly eco-friendly, good for the buyer and even better news for those who make it. A triple whammy.

So, a little more about BECO. on the occasion of its first birthday. BECO. stands for ‘Better Considered’ – with every penny spent on their water-saving, foaming hand wash or triple milled bar soap being reinvested into creating employment for people with disabilities or long-term health conditions. These are people who may well never have worked before or who may have faced myriad obstacles to finding meaningful employment. People often on the margins of society – and all the more vulnerable for it.

Yet this is very far from a pity purchase. BECO. more than holds its own in the bathroom and when compared to any other of its peer group brands on the soap shelf. It is created from eco-certified ingredients, saves water – 88 litres of water per foaming 250 ml bottle – is vegan, hypoallergenic, readily biodegradable on the inside and recyclable on the outside too.

Proudly plastic free, BECO. bar soaps are created in a green powered semi-automated factory and because they are committed to reducing their carbon footprint by 5% year on year, BECO. products bear The Planet Mark, an internationally recognised sustainability certification in collaboration with the Eden Project. That’s a real green soap.

In an age when demand for products with purpose are on the rise, BECO. is leading the way. Imagine a world where you could switch your soap and change a life. Now you can. If every household in the UK put BECO. in their bathroom, we could create nearly 45,000 new jobs for people with disabilities.

If you’d like to see BECO. appearing on more shelves around the country why not become a #superBECObuddy? For further details on what this entails and the great benefits of being one please visit:

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