Bananas

Here’s a heart warming tale from banana producer Dole Organics. Each banana has a three digit code printed on a sticker that is pasted onto the banana. Type the three digit code into Dole’s website and it will tell you where your banana has originated from.

Dole Organic banana fan Amanda Shepard did just that, and was so impressed that she was moved to write to the banana growers of the Don Pedro Farm in Colombia to thank them for their excellent fruit.

And guess what? The farmers wrote back!

http://doleorganic.blogspot.com/2007/06/system-works.html

Ben

Ben is our resident marketing monkey, and spends an unhealthy amount of time obsessing about keywords, ranking and other marketing voodoo.

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