10 Years for Divine Delight

The Divine Chocolate company is 10 years old this week. Here at the Ethical Superstore we love the Divine range of products – tasty chocolate treats for every season. Advent calendars, Easter eggs, boxes of chocolates for Mother’s Day and a classic chocolate bar which tastes good on any day. Add in the cold winter nights cheered by a Divine Hot Chocolate or Cocoa and you never need to be many hours away from a quick Divine Chocolate treat.

To celebrate 10 years of selling chocolate, Divine is putting on an exhibition which tells its unique story. You’ll have an opportunity to see a collection of striking images giving an insight into the lives of Kuapa Kokoo farmers who produce the cocoa that forms the basis of all of the Divine products. The exhibition also tells the enterprising story of the journey that took Divine from being “a great idea – that could never happen” to an award-winning example of a more equitable trading relationship with smallholder farmers in Africa. The exhibition starts today (6th November) at the.gallery@oxo, Oxo Tower Wharf, Bargehouse Street, South Bank, London, SE1 9PH and runs until Sunday 9th November. The gallery opens from 11am to 6pm and it’s free!

As a fairtrade only brand Divine is one of the pioneers of making trade fairer for all. But Divine hasn’t left the benefits for the producers there. More interesting is that producers get much more than a fair price – they actually own 43% of the Divine Chocolate company. That means that they get a share of the long term value of the Divine business too. Research has shown that producers who own some or all of the consumer brand can earn more than double those that don’t. Now that really does seem like a fair trade. A higher proportion of what we pay gets into the producers pocket allowing them to work their way out of poverty.

So make this weekend a Divine celebration. If you’re in London pop along to the event at the Oxo – see at first hand the great story of what Divine Chocolate has done. If you’re not in London, then why not check out the Divine range and send a feast of fairtrade goodies to your friends and family this Christmas. And don’t forget to order your Divine Advent calendar – there’s even a dark chocolate one this year for the big children like me!

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