5th Homeless World Cup

Oops. I’ve missed the start of the 5th Annual Homeless World Cup.

Look out for some more coverage on this tomorrow, as Eric Cantona is running a special training clinic today for the 500 players who have traveled from all over the world to Copenhagen to take part.

All of the players in the Homeless World Cup are, yes, you guessed it, homeless, but this is a once in a lifetime opportunity to represent their country and change their lives.

77% of the players change for the better – coming off drugs and alcohol, moving into jobs, homes, training, and education. Some have gone even further and are have trained as football coaches or become players.

That makes it a hat trick of good news stories this week about the beautiful game, what with the Lions of Mesopotamia winning the Asian Cup last week, and football having the potential to promote green issues to kids.

Will football save the planet? Not on it’s own it won’t, but if initiatives like this continue to succeed, then it might just save the planet one person at a time.

Support sport making a difference:

» Join the homeless world cup fanclub

» Buy a fair trade football from EthicalSuperstore.com!

» Buy Goal! The story of the Homeless World Cup

Ben

Ben is our resident marketing monkey, and spends an unhealthy amount of time obsessing about keywords, ranking and other marketing voodoo.

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