Friday chocolate-o-rama!

mmm chocolate

Mmmmmm chocolate. New arrival at Ethical Superstore this week is Green & Black’s organic cherry chocolate.

Did you know? Chocolate was created by the Mesoamerican civilization, and cultivated by Mayans and Aztecs. The word ‘chocolate’ originates from a Nahuatl word meaning “bitter water”.

If you’re not a fan of cherries, check out the rest of the chocolate on the site. Our best sellers are Green & Black’s and Divine. Green & Black’s is organic and is suitable for Vegetarians and Vegans. Green & Black’s Maya Gold is both Fairtrade, and organic.

Divine chocolate is made with Fairtrade cocoa beans from Kuapa Kokoo – a cooperative of smallholder farmers in Ghana. Buying fair trade chocolate supports farming co-operatives in countries like Ghana, Nepal and Bolivia.

Oh, and I can vouch for Green & Blacks Cherry being one of the most mouth wateringly delicious chocolates I’ve had all week.

In our house we mainly eat Green & Black’s 70%, but this week we have mostly been eating Green & Black’s 85%, which must rank as the most hardcore dark chocolate there is. Last week, I also got myself some of the white chocolate (very nice – like a very posh Milky Bar), and the fruit and nut raisin and hazelnut, which I’ll try and report back on next week.

All of this in the name of research…


Ben is our resident marketing monkey, and spends an unhealthy amount of time obsessing about keywords, ranking and other marketing voodoo.

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