If it’s melted, it’s ruined!

ploar bear

That’s the awesome new slogan from Ben and Jerry’s latest e-mail, and in case you haven’t seen it, they’re looking for young people, age 18-30 to travel on an expedition to the Arctic to study the effects of climate change.

To find out more, go to www.climatechangecollege.org


Ben is our resident marketing monkey, and spends an unhealthy amount of time obsessing about keywords, ranking and other marketing voodoo.

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