Stop Overpackaging

The time has come to put a stop to this completely unnecessary waste of resources. Manufacturers and retailer’s main incentive for over packaging their goods is branding and marketing. Most modern consumers have grown used to this overpackaging and in the case of supermarket fruit and veg actually prefer to buy the more heavily packaged items as they are perceived to be “cleaner” than the unpackaged ones. The purpose of this campaign is to raise awareness of this unnecessary waste and put pressure on manufacturers and retailers to use more environmentally friendly and cut the amount of waste we produce.

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