Today is…World AIDS Day

tie them anywhere, keep for longer than a single day

With so many ‘World Days’ littering the calendar it’s increasingly easy to lose focus on some of the really important ones.

Whilst you may be forgiven for not being in tune with World Television Day (21^st November), nodding off during World Sleep Day (March 21^st) or resisting the urge to confuse everyone you chat to on International Talk like a Pirate Day (September 19^th) let’s give some serious attention to World AIDS day.

The number of people living with HIV continues to rise in every part of our world – including in the UK. There are now an estimated 35 million people living with HIV worldwide and 80,000 people living with HIV in the UK. For the last 15 years the red ribbon has been the international symbol of HIV. Wearing a red ribbon is a great way to raise awareness about HIV as well as to break down stigma and prejudice, so make sure you wear one with pride this World AIDS Day.

There is more that we can do. As well as showing our support with the red ribbon today we can choose, as consumers, to place our spending behind products and organisations which make a difference too. Recently at Ethical Superstore we began to stock products from Global Ethics – the creators of two pioneering and innovative charity-funding ventures; One Water and One Condoms
They help communities in Africa who don’t have clean water supplies or are suffering due to the HIV/AIDS pandemic.

All profits from the One Condoms are used to fund HIV projects in Africa. The profits are used to fund Voluntary Counselling & Testing outreach clinics – teams of nurses and counsellors are taken out to rural communities to help educate and raise awareness of HIV and HIV-related issues as well as testing for HIV.

I’m sure there are many other ways to show practical support too. I’m not proposing that we start a campaign for a ‘World Day of thinking more carefully about the impact of what we buy’ but it is an idea we should try, often.