Hallowe’en

Upon that night, when fairies light,
On Cassilis Downans dance,
Or owre the lays, in splendid blaze,
On sprightly coursers prance;
Or for Colean the route is ta’en,
Beneath the moon’s pale beams;
There, up the cove, to stray and rove,
Among the rocks and streams
To sport that night.

UK spending on Halloween is expected to exceed £120m this year, ten times the amount that was spent just five years ago. The pumpkin market alone is worth an estimated £25m now that Hallowe’en has become the third most profitable seasonal push in UK supermarkets after Christmas and Easter.

On the other side of the pond, the National Retail Federation of America estimates over $5 billion was spent in 2006.

Read more about the commercialisation of Halloween in this article, Corporate Halloween Hegemony, over at the Fuel Ghoul.

If you are going out trick-or-treating tonight then make sure you watch out for the ghoul!

Complete text of Robert Burns’ poem Hallowe’en. More Hallowe’en facts.

Ben

Ben is our resident marketing monkey, and spends an unhealthy amount of time obsessing about keywords, ranking and other marketing voodoo.

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