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Cafédirect is the UK's largest 100% Fairtrade hot drinks company, selling a range of freeze-dried and Roast & Ground coffees, as well as tea and hot chocolate. All their products carry the Fairtrade mark, guaranteeing a fair and stable price to the 38 grower organisation across the 12 developing countries that the company works with. Above and beyond that, Cafédirect reinvests at least a third of its profits back into the businesses and communities of these grower partners (around 50% to date), directly improving the lives of more than 1.8 million people around the world.At Cafédirect, the mission is to change lives and build communities through inspirational, sustainable business, by making great tasting hot drinks direct from the growers. Ethical Superstore now features the widest selection of Cafédirect products in the UK.