Our Packaging

As an ethical business, part of our core responsibilities are aimed towards the way in which we conduct ourselves day to day and the processes, procedures and materials used in our daily operations.

Why do you sometimes use so much packaging?

The packing materials we use are

  • Recycled double wall cartons
  • Paper bubble wrap alternative
  • Unbleached kraft roll and PVC free packing tape
  • Reused Cartons, such as those in which we receive our stock from our suppliers
  • 100% recycled paper void fill

We want your order to reach you in one piece with no damages and if we were to reduce the amount of this packing we run the risk of your goods being damaged in transit, particularly if glass and liquids have been ordered. Such breakages could also damage other items in your order and other customers' goods on the same vehicle.

All such damages need to be replaced, which involves more delivery miles in order to either collect damaged consignments and re-deliver them or simply to send out replacement items.

Why should I order over the Internet? Delivery vehicles clog up the environment!

Ethical Superstore warehouseWe handle a great many orders for our customers every day. These are typically collected by 40 foot articulated trailers, carrying some 2,000 to 3,000 orders. The orders are then transferred to smaller vehicles once they have been sorted at the courier’s central distribution hub. The final destination vehicles may be transit vans or cars, which will deliver anything from 30 to 50 orders per day. So our customers have in effect taken 3,000 car journeys off the road. Together with the continual advances being made in vehicle technology resulting in reduced carbon emissions, this represents a considerable reduction in the overall carbon footprint of our business.

Running a car in built up areas can cost around 55 to 80 pence per mile including depreciation, maintenance, insurance, tax and MOT. We charge £3.95 per standard delivery; equivalent to a 5 to 7 mile round trip in a car.


In addition to buying recycled and recyclable packaging, all of the excess day to day packaging used in our fulfilment centre is compacted, bailed and collected by a local recycling company.


We are proud to announce that since October 2016, we are ZERO waste to landfill across our whole warehouse, office and kitchen waste facilities!


We manage 170,000 sq. feet of warehouse space, which Environmentally Friendly Packaginguses a considerable amount of power to operate, particularly during the darker months of Winter. In order to reduce our energy consumption wherever possible we looked towards more innovative methods of lighting to save energy.

In December 2011 we installed auto-switch lights in each warehouse aisle. This makes lights go on as movement is detected in the area and go out when there is none. As a result of this initiative alone we have reduced our consumption from 390Kwh to 294Kwh, saving 25%.

We recently adopted the use of air-filled cushions for void fill and impact protection.  These are made from recycled materials and themselves can be recycled providing effective and sustainable protection for your goods in transit.  Air-filled cushions provide this protection whilst using less materials because the fundamental feature is the use of air where other, solid materials have been used in the past.


Geami WrapPak

We have recently also adopted Geami WrapPak as an alternative to plastic bubble wrap. The Geami WrapPak uses a combination of die cut kraft paper with a tissue interleaf paper. The die cut paper is expanded into a 3D honeycomb structure creating a unique wrapping. No tape is needed at the ends of the product as the angled cells can be locked together. 


Our contact centre has played its part in reducing the impact our business has on our planet by reducing our carbon footprint.

All PC and printing equipment is shut down when not in use and we only have some of the contact centre lights on during daylight hours, which has reduced our energy consumption significantly. Simply by re-deploying the contact centre to an office with windows has massively impacted our energy consumption in a great way. We are proud to announce that since October 2016, we are ZERO waste to landfill across our whole warehouse, office and kitchen waste facilities!

In addition to the above, we 'Eco-check' any new process/procedure to reduce our carbon footprint and to date we have introduced Customer Service Solutions, which have reduced our paper consumption by over 20,000 sheets in the last 2 years which again has also added to reducing energy consumption.

We constantly strive to adopt green policies within the contact centre and in line with company policy, focus on and champion new initiatives. Examples include home working initiatives that negate travel to and from work and have encouraged a cycle to work scheme for all staff.

Reduce, reuse, recycle