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It's Pure Organic Herbal Hair Colour - Very Dark Brown - 110g

Product code: 548179

It's Pure »


£12.95

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Product Description

100% organic and made in the UK, this hair dye nourishes your hair, giving you beautiful glossy colour, and increased volume. Made from 100% natural fairly-traded henna and the purest herbs, this powder based, bleach free dye is the UK's only Soil Association certified hair dye. Unlike synthetic hair dyes that chemically change the structure of your hair, this plant-based dye conditions and strengthens, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.

On white/grey hair this shade is likely to be light to medium brown.
On medium to dark blonde hair it is likely to be a dark brown shade.
On medium to dark brown hair it may be a Very Dark Brown to black.
If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going a darker brown and white hair going a lighter brown.
A darker colour can be obtained by repeated applications. The longevity of the Very Dark Brown shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots. However, it can also become more permanent on porous areas of your hair such as the older, longer lengths of hair which tend to be more weathered and porous further from the roots.

It is recommended to do a patch and strand test first before putting the colour all over your hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. In the unlikely event of a skin rash or irritation, discontinue use. Avoid getting paste in your eyes – if this does occur flush thoroughly with water.

Keep out of reach of children
Keep the packet tightly sealed when not in use and store in a cool, dry place
Free from ammonia, resorcinol, DEA, mineral oils, parabens, SLS/SLES, triclosan, phthalates, palm oil, animal testing, GMOs. Suitable for use by vegans and vegetarians
Made in the UK
Packaged in recyclable cardboard

110g

Ingredients

Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Emblica Officinalis (Amla Powder), Azhadiracta indica (Neem Powder)

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About It's Pure

It's Pure
It’s Pure was founded by a British Ayurvedic therapist who, inspired by her transformative experiences in India, created the UK’s first certified organic hair colour brand in 2011. Drawing on the deep-rooted knowledge of Ayurveda and the high-quality natural ingredients she encountered, Tricia set out to develop a range of hair colours that combined beauty with purity. Today, It’s Pure products use herbs sourced from a certified organic Fair & Wild grower in Rajasthan, India, ensuring their extracts are contaminant-free and of exceptional quality thanks to advanced production methods.
 
The brand’s blending process is done in the UK at a Soil Association certified lab in rural Suffolk, where all operations are powered by renewable energy, aligning with their commitment to sustainability. It’s Pure’s mission is to provide hair colour solutions that not only enhance shine, volume, and overall hair health but also support natural beauty. With a growing range of all-natural care products, It’s Pure caters to those looking to cover greys, experiment with new shades, or maintain the youthful vitality of their hair.

Delivery

  • Standard UK Delivery - £4.95
    Delivered via Evri courier. UK orders will normally be received within 5 working days. Choose this option if you're not in a hurry to receive your order and we'll use the most efficient delivery method possible.
  • Express Delivery - £7.95 (Only available for UK delivery)
    Delivered via DPD courier, requires a signature upon delivery. Delivery next working day for orders placed before 2pm (Mon-Fri). This method will require a signature, please ensure somebody will be available to sign. You will also receive tracking alerts via SMS/email from DPD to keep you updated on your delivery.
  • On orders over £50 standard delivery is FREE and next day delivery is only £5.95

Please see our Despatch & Delivery page for more information on delivery areas, services and charges.