Fairtrade Fortnight 2022

Come on in to Fairtrade Fortnight 2021

Fairtrade Fortnight 2022 - Get ready for Fairtrade Fortnight 2022!

From Monday 21st February to Sunday 6th March 2022.

Fairtrade Fortnight 2021 has been a great success despite the pandemic getting in the way of the many events that would normally take place. However the focus of environmental awareness has not been missed. It is more important than ever to continue to support Fairtrade producers and farmers and understand that we all rely on each other. The environment is the perfect example of this, it is something that will affect us all at some point but is already putting pressure on many Fairtrade producers  with the climate crisis being an immediate and ever-increasing threat, those in climate vulnerable countries are already seeing its impacts from droughts and crop disease to floods, heatwaves and shrinking harvests. 

Ethical Superstore have been big supporters of Fairtrade since we launched back in 2006 when we became the first online store where you could buy a full range of Fairtrade products, we now sell hundreds of Fairtrade Certified products

  • Fairtrade Fortnight 2022 Dates: 21st February to 6th March 2022

The pandemic has shown just how interconnected the world is, and this is at the heart of the Fairtrade message. We rely on farmers and producers all over the world to bring us the food and goods we love so much and it is within our power to affect change and help improve the lives of people all around the world. If you are a Fairtrade campaigner, a farmer in Kenya, or just someone who chooses to buy Fairtrade tea when shopping, you are part of the Fairtrade movement!

The theme of Fairtrade Fortnight 2021 is the growing challenges that climate change brings to farmers and workers in the communities Fairtrade works with. There are a catalogue of activities that have lead to the climate change, but one thing is obvious, Farmers and workers in countries such as Ethipoia, Kenya and Honduras, who have done the least to contribute to climate change are the ones who are disproportionately affected by it.
The global climate crisis is an immediate and ever-increasing threat and those in climate vulnerable countries are already seeing its impacts from droughts and crop disease to floods, heatwaves and shrinking harvests.

On top of this the COVID-19 pandemic has only posed bigger challenges than ever, with falling commodity prices and shocks reverberating in our global supply chains. Ongoing poverty in farming communities makes it increasingly hard to cope with the effects of climate change. The global trading system is balanced in favour of the powerful few, trapped in this system farmers already struggle to make ends meet so now more than ever do they need a fair price for their crops. This Fairtrade Fortnight you can ‘Choose the World You Want’ and use your voice to tell others about the challenges farmers face from climate change.

For more information please visit the  Fairtrade Foundation website


We have a great range of Fairtrade products from your favourite brands like  Divine Chocolate, Cafedirect, Traidcraft, Ubuntu and Green & Blacks. We also love to introduce you to new Fairtrade brands and products which you can’t get in the supermarket such as Karma Cola, LemonaidCocoa Loco, Ethletic and Ma’s Happy Life Kitchen. We will have some amazing Fairtrade offers next year for Fairtrade Fortnight 2021!

Win a bundle of Fairtrade products


What do Fairtrade Standards cover:

Fairtrade Minimum Price Price: The Fairtrade Minimum Price and Fairtrade Premium drive real change today. Fairtrade workers and farmers are given a safety net that protects them from low prices for their crops.
  Fairtrade Environmental Standards Environment: While you can’t protect the planet without protecting its people first, rigorous Fairtrade Standards support farmers to protect the environment and Fairtrade Premium is enabling them to invest in climate resilience and adaptation.
  Fairtrade Premium Premium: Fairtrade workers and farmers choose how they spend the Premium which they can use to make their farms and communities stronger. It also enables them to invest in different ways of making money, so they are less reliant on the unpredictable cocoa market.  
  Women's Empowerment Women’s empowerment: Fairtrade is also supporting more women cocoa farmers to take the reins and stand tall alongside men. Fairtrade Standards make sure that they have a strong voice in their community, are represented in decision-making and benefit from Fairtrade. We know that independent income in the hands of women brings positive change to communities even faster.  


There are many ways which you can get involved: 

Follow the Fairtrade Foundation to help spread the message of Fairtrade, make sure you follow the Fairtrade Foundation on Twitter Facebook and Instagram. The more you share the more you are helping to support the Fairtrade mission.

Fairtrade Fortnight 2021 is focusing on the climate crisis, which is happening now. It is one of the biggest challenges facing Fairtrade farmers today. The Fairtrade Foundation are hosting a free virtual festival on their website, you can see the full lineup of events here.

Fairtrade Foundation on Facebook

Fairtrade Foundation on Twitter  

Fairtrade Foundation on Instagram

Take the 90kg challenge

Together with our supplier of Kilombero Rice , we are asking schools, churches and other organisations to sell 90kg of fair trade rice, this is the amount of rice sold that would enable a Malawian farmer to pay for a year’s basic secondary education for one child. 

Find out more about the 90kg Challenge

90kg Rice Challenge




Sign up to receive emails from the Fairtrade Foundation

Sign up with the Fairtrade Foundation to receive emails about Fairtrade events, offers and news. They will also let you know about when they are running petitions which are an easy way to contribute to the Fairtrade mission.

 You can sign up to the Fairtrade Foundation here

Since 1997 Fairtrade Fortnight has been increasing awareness of the Fairtrade movement and Fairtrade products. The first Fairtrade Fortnight took place in Scotland directed by Barnaby Miln and campaigned to get every supermarket in Scotland to stock Fairtrade products. Fairtrade Fortnight spread to the rest of the UK in 1998 and now is celebrated in serval countries such as Canada, Australia, Ireland and New Zealand. Events such as fates, fairs, Fairtrade food tastings, fashion shows and community, school and church events usually supported buy local authorities and governments.

What happened in Fairtrade Fortnight 2020?

Fairtrade aims to have a longterm and ongoing effect, so the messages in the previous Fairtrade Fortnight campaigns are just as important now and will continue to be so. 2020 was the second year focusing on living incomes, the ‘She Deserves’ campaign focuses on cocoa producers and asks that it would take to enable producers, especially women to earn a ‘living income’. Despite the UK chocolate industry being worth at least £4 billion each year most cocoa farmers living in abject poverty, typically earning just 74p a day.

Cocoa prices have dipped to crisis levels over the last few years. Many farmers, men and women are underpaid and exploited so they can’t earn enough for the basics most of us would take for granted such as education, housing and food simply because they don’t earn a living income. The situation can be even worse for women, they are often overlooked and under-represented and can often see even less money for their crop.

There has recently been a sharp fall in cocoa prices so it’s more important than ever to remind people why Fairtrade is so important. Fairtrade can’t solve everything, something needs to be done to fight the injustice at the heart of the multi-billion pound chocolate industry. This Fairtrade Fortnight will see the launch of a three year campaign to encourage everyone in the cocoa sector, everyone from consumers, businesses and governments to play their part in making a living income a reality for cocoa farmers.  

Beyond Fairtrade 

Find out how some Fairtrade brands go beyond Fairtrade to help improve the lives of farmers and producers who bring us Fairtrade products. Fairtrade is recognised by 93% of UK Shoppers and used across the world to identify products which meet the Fairtrade standard. Some of the brands which whave been deeply involved with Fairtrade go beyond what is required to have the Fairtrade Mark, find out how Cafédirect, London Tea Company, LemonAid and Divine

Don't forget, Fairtrade Fortnight aims to raise awareness of Fairtrade and get you to choose Fairtrade across the whole year, not just for two weeks. It aims to make permanent changes for the better.