Fairtrade Fortnight 2021

Come on in to Fairtrade Fortnight 2020

Fairtrade Fortnight 2021! Let's look forward to Fairtrade fortnight 2021, from Monday 22nd February to Sunday 7th March 2021.

We really enjoyed promoting Fairtrade Fortnight this year and supporting the #SheDeserves campaign. Join us in for Fairtrade Fortnight 2021 next year! Ethical Superstore have been big supporters of Fairtrade since we launched back in 2006 when we became the first online store where you could buy a full range of Fairtrade products, we now sell hundreds of Fairtrade Certified products

  • Fairtrade Fortnight 2021 Dates: 22nd February to 7th March 2021

Fairtrade Fortnight 2020 was the second year focusing on living incomes, the ‘She Deserves’ campaign focuses on cocoa producers and asks that it would take to enable producers, especially women to earn a ‘living income’.

Despite the UK chocolate industry being worth at least £4 billion each year most cocoa farmers living in abject poverty, typically earning just 74p a day. 

Cocoa prices have dipped to crisis levels over the last few years. Many farmers, men and women are underpaid and exploited so they can’t earn enough for the basics most of us would take for granted such as education, housing and food simply because they don’t earn a living income. The situation can be even worse for women, they are often overlooked and under-represented and can often see even less money for their crop.
There has recently been a sharp fall in cocoa prices so it’s more important than ever to remind people why Fairtrade is so important. Fairtrade can’t solve everything, something needs to be done to fight the injustice at the heart of the multi-billion pound chocolate industry. This Fairtrade Fortnight will see the launch of a three year campaign to encourage everyone in the cocoa sector, everyone from consumers, businesses and governments  to play their part in making a living income a reality for cocoa farmers.  
For more information please visit the Fairtrade Foundation website

We have a great range of Fairtrade products from your favourite brands like Divine Chocolate, Cafedirect, Traidcraft, Ubuntu and Green & Blacks. We also love to introduce you to new Fairtrade brands and products which you can’t get in the supermarket such as Karma Cola, LemonaidCocoa Loco, Ethletic and Ma’s Happy Life Kitchen. We will have some amazing Fairtrade offers next year for Fairtrade Fortnight 2021!

Win a bundle of Fairtrade products


What do Fairtrade Standards cover:

Fairtrade Minimum Price Price: The Fairtrade Minimum Price and Fairtrade Premium drive real change today. Fairtrade workers and farmers are given a safety net that protects them from low prices for their crops.
 Fairtrade Environmental Standards Environment: While you can’t protect the planet without protecting its people first, rigorous Fairtrade Standards support farmers to protect the environment and Fairtrade Premium is enabling them to invest in climate resilience and adaptation.
 Fairtrade Premium Premium: Fairtrade workers and farmers choose how they spend the Premium which they can use to make their farms and communities stronger. It also enables them to invest in different ways of making money, so they are less reliant on the unpredictable cocoa market.  
 Women's Empowerment Women’s empowerment: Fairtrade is also supporting more women cocoa farmers to take the reins and stand tall alongside men. Fairtrade Standards make sure that they have a strong voice in their community, are represented in decision-making and benefit from Fairtrade. We know that independent income in the hands of women brings positive change to communities even faster.  


There are many ways which you can get involved: 

Take the 90kg challenge

Together with our supplier of Kilombero Rice , we are asking schools, churches and other organisations to sell 90kg of fair trade rice, this is the amount of rice sold that would enable a Malawian farmer to pay for a year’s basic secondary education for one child. 

Find out more about the 90kg Challenge

90kg Rice Challenge


Follow the Fairtrade Foundation

To help spread the message of Fairtrade, make sure you follow the Fairtrade Foundation on Twitter Facebook and Instagram. The more you share the more you are helping to support the Fairtrade mission.

Fairtrade Foundation on Facebook 
Fairtrade Foundation on Twitter 
Fairtrade Foundation on Instagram  


Sign up to receive emails from the Fairtrade Foundation

Sign up with the Fairtrade Foundation to receive emails about Fairtrade events, offers and news. They will also let you know about when they are running petitions which are an easy way to contribute to the Fairtrade mission. 

You can sign up to the Fairtrade Foundation here  

Since 1997 Fairtrade Fortnight has been increasing awareness of the Fairtrade movement and Fairtrade products. The first Fairtrade Fortnight took place in Scotland directed by Barnaby Miln and campaigned to get every supermarket in Scotland to stock Fairtrade products. Fairtrade Fortnight spread to the rest of the UK in 1998 and now is celebrated in serval countries such as Canada, Australia, Ireland and New Zealand. Events such as fates, fairs, Fairtrade food tastings, fashion shows and community, school and church events usually supported buy local authorities and governments.


What happened in Fairtrade Fortnight 2020?

Fairtrade Fortnight 2020 was a huge success in raising awareness of the issues surrounding gender equality,trade, working conditions and the environment in the products we buy. As Fairtrade had been central to what we do at Ethical Superstore we are always keen to promote it and the values behind Fairtrade as much as we can so as usual we were behind Fairtrade Fortnight in 2020!

Fairtrade Fortnight 2020 was the second of three years to focus on living incomes so we look forward to continuing the campaign for Fairtrade Fortnight 2021!

In 2019, 4000 campaigner events took place reaching 1 million resulting in 10,000 new supporters joining the journey and businesses and MPs making their voices heard on the issues of living incomes. On 7th August Ivorian Independence Day, Fairtrade campaigners joined Fairtrade Foundation staff at 10 Downing Street to hand in a petition with more than 50,000 signatures calling for Boris Johnson, calling on him to back cocoa farmers fighting for a fairer deal through UK-funded aid projects, business and human rights legislation, and joining international efforts that unite governments, chocolate companies and civil society to achieve living incomes. 

Beyond Fairtrade 

Find out how some Fairtrade brands go beyond Fairtrade to help improve the lives of farmers and producers who bring us Fairtrade products. Fairtrade is recognised by 93% of UK Shoppers and used across the world to identify products which meet the Fairtrade standard. Some of the brands which whave been deeply involved with Fairtrade go beyond what is required to have the Fairtrade Mark, find out how Cafédirect, London Tea Company, LemonAid and Divine

Don't forget, Fairtrade Fortnight aims to raise awareness of Fairtrade and get you to choose Fairtrade across the whole year, not just for two weeks. It aims to make permanent changes for the better, let’s keep it up and make Fairtrade Fortnight 2021 even better than ever! Fairtrade Fortnight 2021 will take place from Monday 22nd February to March 7th 2021