Standing for Wake Up Kick Ass, WUKA is a female-led start up founded by Environmental Scientist Ruby who believes nothing should hold you back on your period. WUKA are on a mission to ensure sustainable lifestyles are accessible to all, which is why they create reusable, eco-friendly period pants to replace plastic-riddled disposable pads and tampons.
WUKA are also dedicated to helping put an end to period poverty, through donating period pants, their time or money to as many charities and organisations as possible. Currently partnered with Surfers Against Sewage, they donate 1% of profits to the charity.