ShadeTM was conceived to take us back to a time when life was simple, and our exposure to dangerous chemicals through personal care and household products was limited. There are far too many dangerous chemicals that have found their way into mainstream sunscreens, and they in turn have found their way through your skin – into you! If you’re trying to avoid skin cancer, why use chemicals which are proven to cause it?

At an ideal SPF25, with only 4 premium quality natural, organic and unrefined ingredients to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays, ShadeTM has been developed to keep your skin naturally healthy whilst reflecting 96% of rays that can damage it – and threaten your health.

A new product was born, and six years later ShadeTM has sold amazingly well, has won a number of awards and been featured in an array of magazines and blogs, and is now sold through over 300 independent retailers across the UK and Europe.