Giovanni

Giovanni Eco Chic Beauty distinguishes itself through its use of natural, botanical ingredients, recyclable packaging, and cutting-edge formulas. Beyond product excellence, the brand's dedication to creativity and self-expression positions it as an ideal choice for the fashion industry. Acknowledging hair as an extension of personality, Giovanni provides a diverse product range catering to various hair types, addressing needs such as volume, curl definition, and overall hair health and shine. As a family-owned company with over 40 years of experience, Giovanni is committed to creating effective, cruelty-free hair care products. Originating from a desire to revitalise generic natural hair care, they have evolved into the #1 leading hair care line in the United States natural products industry. Giovanni stands firmly against animal testing, using cruelty-derived ingredients, and proudly displays the Leaping Bunny certification on all products, reflecting their dedication to cruelty-free and vegan practices.