'Eco friendly' includes products considered to inflict minimal harm on the environment. Standards for eco friendly products are under development - within the European Union, members can use the Eco-label pending the EU's approval. EMAS is another EU label that signifies whether an organisation's management is green as opposed to the product.

On, our range of eco friendly products include plant based household cleaning alternatives (see Bio-D and Ecoball), innovative products and technologies which reduce or minimise the amount of waste created in the environment, and educational books relating to eco friendly travel and living.