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Skoy Enterprises, LLC, founded in 2007 by Michelle Lundqvist and Karen Petersen, is a women-owned business based in Encinitas, California, dedicated to revolutionising cleaning products with an eco-conscious twist. Inspired by the Swedish word for “just right,” Skoy's innovative products blend practicality, sustainability, and style. The Skoy Cloth, a versatile and compostable cleaning cloth, and the Skoy Scrub, a reusable non-scratching scouring pad crafted in Europe from cotton and food-grade hardener, exemplify the brand’s focus on reducing waste and supporting eco-friendly living.

By combining European craftsmanship with ethical and environmentally responsible production, Skoy offers products that are "just right" for your home, the planet, and future generations.

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