Ben & Anna Natural Toothpaste with Fluoride - White - 100ml

I like the flavour and the fact it's in a jar so it can be easily recycled. I have told friends about it.

Used this brand for a few years now, excellent cleaning without harsh chemicals. Have tried both fluoride & fluoride free without any noticeable difference yet between the two.
I don't really use the wooden spatula myself as I live alone so that part seems unnecessary waste.

Nice toothpaste! I've ended up just dipping my dry toothbrush into the tub directly before wetting it, rather than using the spatula.

Love it. Easy to use and the most pleasant tasting toothpaste ever

Very nice toothpaste - I wanted to go plastic free both in the ingredients and the packaging, so this was a nice way to do it, I didn't get on with tablets. Have to say I have quickly dispensed with the little wooden spatula that you're supposed to use to put toothpaste onto your brush - probably not very hygienic of me but I just dip the brush in. Very nice gentle minty flavour and seems to clean well. One star off as it's very expensive and although a little goes a long way for me, my teenage kids have a pot that they seem incapable of using sparingly!

Effective toothpaste in recycle friendly packaging and, unlike most eco friendly toothpastes, contains flouride, a must according to my hygienist.

I like that this product doesn't come in a plastic tube. It is a good consistency and has a pleasant taste.

I was worried when trying a plastic free toothpaste that it might be much more work or strange flavours, but this is simple and a light mint taste. The only difference is that you rinse your mouth with water after it.

Lovely minty flavour and teeth appear whiter since using it. My dentist had told me as long as my toothpaste has fluoride in it would be good to use. So happy to have found a plastic free toothpaste with fluoride.

Very pleasant creamy toothpaste - not grainy or abrasive - mild minty flavour.

Was waiting for this to come back in stock. First try of plastic free toothpaste and don't like the tablets that foam. Brilliant! Teeth look and feel really clean and fresh, more so than any other toothpaste used that is more natural. Teeth look a little bit lighter too. Like this better that the other one with Orange in as so used to peppermint for teeth cleaning! Got fluoride in as when researched the scientific and dental community recommend this - and we don't have fluoride added to our water