White Stuff started life in 1985. Ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened a shop in Battersea, South London -- the first of more than a hundred across the UK and Germany.
They’re still all about thoughtfully designed, well-made clothes and try to do the right thing by the planet and its people, to not take too much and to give a little back. They're committed to using lower impact materials and processes to make their clothes and they monitor their supply chains to make sure that everyone is treated fairly.