Zeynep Turudi founded Truede in 2003 with the aim of bringing traditional Turkish confectionary to the UK. Now they’re an international enterprise, supplying their products to retailers in 35 countries globally.

Their Turkish Delight is produced in Istanbul with traditional recipes and authentic ingredients. Everything’s vegan and gluten-free and uses only natural flavours and colours, and even the packaging is sustainable, so health-conscious and environmentally-aware customers alike can enjoy the wide range of flavours.