Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. Their founders have a shared passion for the split pea, discovered after decades of working in innovative, environmentally friendly food and drink sectors.

The pea plant has the amazing ability to fix atmospheric nitrogen in the soil through their symbiotic relationship with soil-borne bacteria. The split pea is rich in proteins and nutrients, reduces atmospheric nitrogen, and requires less non-renewable energy. Split peas also improve soil fertility and increases the productivity of the farmland, promotes farm and soil biodiversity, and helps keeping harmful pests and diseases at bay, without the need of pesticides.

Sproud wants to be involved in and create change today. Not tomorrow.