Provitamil Oat Drink is the fastest-growing brand, and the only UK-made product, in the alternative dairy market. The team is led by Simon Hardy, Founder of Norfolk-based DrinksBrokers Ltd which specialises in marketing and distributing soft drinks. Simon and partner David Diggens (now retired) set-up DrinksBrokers to bring "new, interesting and different soft drink products to the UK market". In fact, their earliest success was sourcing supply of sterilised milk for a large supermarket, something they still do today.
As consumers began actively looking for alternatives to dairy products, the team started work towards being a supplier of oat-based drinks. The team set-out to find a reliable partner that could prepare and pack the highest quality oat drink and, after more than a year of development, Provitamil was born.
They have been nominated in World Beverage Innovation Awards 2014 in Best new brand or business, can be found on the shelves of more than 2,200 supermarkets and health food stores across the UK, with new flavours and other alternatives being developed all the time. Clearly Simon's dream of making a 'better' British product has become a reality.
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