![Frugi Rocky Stingray Reversible Shorts](http://images.ethicalsuperstore.com/images/resize260/603740-rocky-reversible-shorts-1.jpg)
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Frugi is a family business, started out in 2004 by Lucy and Kurt Jewson. They began by creating a range of baby clothes to comfortably accommodate cloth nappies, and since then the business has developed in leaps and bounds. They still hold true to their fundamental ecological ideals, donating 1% of their annual turnover to audited grass-roots environmental concerns.