Freedom Confectionery

Freedom Confectionery is the proud creator of Freedom Mallows, the UK’s original gelatine-free marshmallow, crafted to be inclusive and suitable for everyone. Produced in Mallowland, Belgium, a BRC-accredited facility, these mallows are distributed across over 5,000 stores in the UK. 

Established in 2013 and based in Lancashire, Freedom Confectionery is a passionate family-run business with a vision of “one mallow… one world.” Their mallows are free from gelatine, gluten, dairy, eggs, nuts, soy, and artificial additives, making them ideal for vegetarians, vegans, and those following Halal, Kosher, or allergy-conscious diets. From cookies and doughnuts to hot chocolates and rocky road bars, Freedom Mallows add joy to countless creations while championing inclusivity and innovation in confectionery.