Bragg

Founded in 1912 by Paul C. Bragg, Bragg Live Foods is America’s original health food company, rooted in the belief that “your health is your wealth.” Paul Bragg, a visionary in the wellness movement, opened the nation’s first health food store and introduced countless individuals to the idea of vibrant living through natural, wholesome nutrition. Today, Bragg’s ever-expanding range of ingredient-led products—anchored by the timeless benefits of apple cider vinegar and other natural remedies—continues to inspire healthier, happier lives. Guided by its founding principles, Bragg remains committed to simplicity and accessibility, empowering people to achieve optimal well-being through clean, functional foods.

 

Now based in Santa Barbara, California, Bragg maintains its pioneering spirit while evolving for modern times. With steadfast dedication to quality, the company says no to artificial additives, sulphites, and cane sugar, while saying yes to heart health, gut wellness, and anti-inflammatory benefits. Patricia Bragg, Paul’s adopted daughter, has been instrumental in preserving the brand’s legacy and values, inviting new partners, like Katy Perry, to join the journey of delivering wellness for generations to come. At Bragg, every product reflects a century of expertise and a commitment to fostering vibrant, healthful living.