Mahira founded Spruce to formulate non-toxic cleaning products and make cleaning a cleaner experience for everyone. Believing it's not just about the feeling you get when you settle down in your freshly cleaned home, it's about your health and the health of the planet.

For decades, we've trusted cleaning brands to keep us safe. But here's the truth: regulations for what can – and can't – be added to these products haven't changed in decades. We’re using the same toxic chemicals our mothers used to use. Not to mention the plastics we're constantly ingesting, and pumping into our oceans.

Mahira: “Infertility defined the last 10 years of my life. I began reading and researching – and I was alarmed at what I found out. EDCs (endocrine disrupting chemicals) and microplastics are everywhere. They're in our cleaners, our drinking water, our oceans, our soil.

As early as 2012, WHO cautioned the world that EDCs are likely to cause cancer and infertility. The link between the chemicals in cleaning products and your health is absolutely terrifying.

I founded Spruce to clean up the dirty cleaning industry with products that do no harm to your body, or the health of the planet. What I learnt along the way about how plastics in our bodies and the chemicals in our everyday personal care and cleaning routine affect both male and female infertility was shocking. Women are exposed to more than 300 toxic chemicals including endocrine disruptors, just in their morning routine. I am on a mission to raise awareness about this taboo topic by sharing my knowledge.”

Get your gorgeous Eternity bottles once and plastic-free refills delivered to your door. Just add tap water.
Now you don't have to choose between your wellbeing and a clean home.