MooGoo began in 2005 when founder Craig Jones wanted to help with his mother's psoriasis. He took a cream intended for moisturising cows' udders and tweaked the formula to make it lighter and less greasy - hence the company name. Years later, MooGoo provides a range of over 40 products to countries all over the world, but they still rely on a close-knit circle of trusted family and friends to try out their products. They favour high-quality natural ingredients in their products, no pointless filler, and arrange independent dermatological testing to make sure everything works.