Ethical Superstore Vision

About Us

Here at Ethical Superstore we’ve made it our mission to enable you to make feel good choices when it comes to your shopping. To help you make the choices you feel are right we bring together products sourced from all over the world and that hold the ethical credentials we know are important to our customers. Whether you're new to the idea of ethically-conscious buying or you're very passionate about a whole range of ethical issues that affect what you buy, those values are personal to you and we are here to make it easier for you to live by those ideals.

Why We Do What We Do

We strive to protect our planet, and make efforts to find eco-friendly alternatives to everyday items such as fashion, food, cosmetics and cleaners that do as little harm to the environment as possible -we want to give you the choice to use environmentally friendly products that suit your lifestyle.

To help farmers and small businesses primarily in developing countries we offer fairly traded goods, guaranteeing fair prices at every stage of the supply chain so that you can feel good knowing not a single person has been exploited in the production process, and in fact fair prices are helping to alleviate poverty. We also look closer to home, giving UK based brands a platform to sell products that have been made right here in Britain utilising local resources and cutting carbon emissions through import.

And most importantly we do what we do to inspire you to live life to the full, promoting a healthy lifestyle, encouraging our customers to enjoy the beautiful world around us and letting you rest easy knowing you’ve made the most positive choices for people and planet.

Our Products

Above everything we are committed to offering you high quality products across a range of categories to help you make choices that reflect your ethics in all aspects of life. We love to introduce you to new ethical brands that you can’t get in the supermarkets, and offer a bigger range of those more well known brands like Divine and Cafedirect.

We do the research so you can easily make the choices that are right for you. Every one of our products will have established ethical credentials in one of the following areas:

While most of our products will hold a certification from bodies such as The Soil Association, the Fairtrade Labelling Organisation and the Energy Savings Trust, among others, we are well aware that it can be difficult for smaller brands to receive such accreditation, and in these cases we’ve ensured they are produced to our ethical standards.

Ultimately the choice is yours, the ethical consumer, of what to support in your ethical purchasing. Our aim is simply to empower you to make the right choice.


We strongly believe in helping others and we know you do too, which is why in the checkout with every order we give you the option to make a small donation if you can to one of a selection of charities we support. You can read about the amazing efforts of our charitable customers here.