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Asquith London: Get the Look

Posted by Abigail Travers on 30th March 2015 with 0 comments

Alice Asquith founded Asquith London after growing up surrounded by creative women who loved to make their own clothes. Alice combined a love of fabrics with her passion for yoga and pilates to create high quality and ethically made active wear designed to flatter all women, work well during exercise but look good enough to wear every day.

Eco-friendly fabrics are at the heart of Asquith London, but it is equally important that their active wear collection are durable, breathable, keep their shape and feel great against your skin – so only the best is chosen. The three main fabrics are sustainable bamboo, organic cotton and responsibly made viscose marl, all are eco-friendly and hard wearing to last longer than high street brands (which is so much better for the environment). Not only are the fabrics eco friendly, the clothes are ethically made in small factories in Turkey and Portugal where employees have a good working environment, work a maximum of 45 hours a week and have paid holiday – because nobody should be exploited for our fashion.

If you’re looking for eco-friendly active wear for yoga and pilates classes or are looking to update your gym kit we have a few looks you can try – and don’t worry about glaring logos, Asquith’s is a simple discreet row of seven Swarovski crystals representing the seven Chakras.

cool cornflower

Organic Cotton Live Fast Boatneck

Organic Cotton Jump To It Capri

little black outfit

Organic Cotton Live Fast Halter Neck

Organic Cotton Live Fast Pants

ultimate comfort

Bamboo Smooth You T

Bamboo Heavenly Harem Pants

star performance

Soft Grey & Satsuma Viscose Be Grace Batwing

Organic Cotton Jump To It Capri

tutti frutti

Bamboo Heavenly Halter Neck

Organic Cotton Flow With It Leggings

Keep a lookout on our Facebook page for a competition to win some Asquith goodies.

The post Asquith London: Get the Look appeared first on Ethical Blog from Ethicalsuperstore.com.

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Fairtrade Fortnight: Green & Black’s

Posted by Abigail Travers on 6th March 2015 with 0 comments

It may come as a surprise that Green & Black’s was not named after a ‘Mr. Green’ and a ‘Mrs. Black’, in fact it was founded by Craig Sams and Josephine Fairley after Craig was sent a sample of 70% dark chocolate made from organic cocoa beans and they just had to share it with the rest of the world. The ‘Green’ in the name symbolises the company’s strict organic principles while ‘Black’ represents the intensity of the chocolate.


Upon a trip to Belize Craig & Jo heard of a group of Mayan smallholder farmers who had been asked to plant cocoa trees by a large chocolate company that had since pulled out of the country, leaving the farmers with no market for their cocoa beans. This is where Green & Black’s came in, buying the cocoa from these farmers at a fair price and creating their first chocolate bar – Maya Gold – inspired by the traditional spiced Mayan chocolate drink. Not only was the bar a hit, it was also awarded the first Fairtrade Mark for a chocolate product in 1994 – a huge achievement.

Green & Black’s buy Trinitario cocoa beans, one of three types of beans produced around the world. The Trinitario beans are full with dynamic flavour and once they have been hand harvested they are left to ferment under banana leaves before drying out in the sun. Green & Black’s believe that organic farmers are much more interested and invested in the quality and taste of what they are producing which is why pesticides and harmful chemicals are never used in growing the beans. To safeguard against diseases, the beans are grown in the shade of the rainforest alongside crops like avocado, pineapple, coffee and banana which encourage the natural biodiversity.

Green & Blacks have been buying cocoa beans from the Toledo Cacao Growers Association farmers cooperative since 1994 allowing the farmers to benefit from rises in cocoa prices while offering security if the market price falls. The company also has a five year rolling contract with the cooperative and continue to heavily invest in the cocoa growing community allowing the farmers to plan for the future of their families and the community, including education for their children. In 2003 Green & Black’s started their Belize Program which saw a considerable amount of money invested over three years – matched by a grant from the government of the Dominican Republic – to improve management and farming practices, rehabilitate hurricane damaged crops, plant over 1million more cocoa trees and train farmers in better growing methods.


If you’re looking for a brand of chocolate that is committed to ethical trading then Green & Blacks is the one to choose, with Ethical Sourcing Standards based on Internationals Labour Organisation Conventions, the UN Declaration of Human Rights, the Ethical Initiative Basecode while taking into account the Soil Association Organic Standards. The company expects suppliers, co-manufacturers and business partners to follow ethical standards because respect for human rights, ethical trading, organics and the environment are right at the heart of Green & Blacks.

To celebrate Fairtrade Fortnight you can get 20% off all Green & Black’s right now!

The post Fairtrade Fortnight: Green & Black’s appeared first on Ethical Blog from Ethicalsuperstore.com.

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You can email us at enquiries@ethicalsuperstore.com or phone us on 0845-0099 016.

Our address is:
Spark Etail Ltd
Follingsby Avenue
Follingsby Park
NE10 8HQ

Phone: 0845-0099 016
Fax: 0845-0099 017
Phone (outside of the UK): +44-191 418 8260

Email: enquiries@ethicalsuperstore.com

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