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Fairtrade Fortnight: Traidcraft

Posted by Abigail Travers on 4th March 2015 with 0 comments

Traidcraft is one of the founding members of the Fairtrade Foundation together with CAFOD, Christian Aid, Oxfam, the World Development Movement and the National Federation of Women’s Institutes, so it seems fitting to shout about them during Fairtrade Fortnight!


Traidcraft currently sells the UK’s widest range of Fairtrade products while also running life-changing development projects and campaigning hard to bring about trade justice with an aim to fight poverty through trade and help people in developing countries to transform their lives. The organisation was founded in 1979 on Christian principles and has two components, the retail side which sells Fairtrade products in the UK and Traidcraft Exchange which is a development charity – this allows Traidcraft to do its utmost to help producers in developing countries.

The trading arm of the organisation, Traidcraft plc, sources products from over 30 developing countries, aiming to tackle poverty by creating a market for fair trade producers and showing the commercial viability of the fair trade model. Traidcraft also helped to set up Cafedirect, the first Fairtrade coffee brand in the UK (you can read about them here) and continues to promote Fairtrade products.

Traidcraft exchange was set up on 1986 and enables poor producers in Africa and Asia to grow their businesses and find markets to engage effectively in trade – currently they manage 14 major projects that directly benefit around 350,000 and indirectly 1.4million. The organisation also lobbies governments and companies so that trade rules and market access for small organisations in the developing world can be improved, further helping people in poverty stricken areas.

Recently Traidcraft has introduced the world’s first Fairtrade certified household cleaning range and is accredited as a living wage employer. To celebrate Fairtrade Fortnight you can save 20% of all Fairtrade Labelled products from Traidcraft.

The post Fairtrade Fortnight: Traidcraft appeared first on Ethical Blog from Ethicalsuperstore.com.

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Fairtrade Fortnight: Clipper Teas

Posted by Abigail Travers on 2nd March 2015 with 0 comments

In 1994 Clipper Teas became the first Fairtrade Tea company in the UK, but ethical trading has always been at the forefront of the company since it began in 1984 by Mike and Lorraine Brehme with just two chests of Assam tea in their kitchen from a single tea estate. Mike and Lorraine had a vision to share great tasting tea with everyone, tea that was ethically sourced and naturally produced.

clipper logo

I think it’s safe to say their dream was realised, in 1996 Clipper Teas was first stocked in supermarkets, now it’s difficult to miss the eye catching boxes on the shelves and the range has grown to include green tea and herbal infusions which hit the shelves in 1999. Now Clipper Tea has expanded its range to include Fairtrade Certified Coffee and Hot Chocolate to appeal to all hot drinks lovers, and what’s more Clipper has started their Global journey in France!

The company began when Mike, who already working with tea, realised that there was child labour involved and decided that was no way to make a living – people should not be exploited for our comfort. That mentality has survived and the Brand is still going strong which just goes to show that you can be a successful company that pays a fair price for products sourced from developing countries.

clipper fairtrade teaBeing Fairtrade Certified means that Clipper works with producers who are striving to improve standards of welfare for workers and their families through better prices, decent working conditions, local sustainability and fair terms of trade for farmers in the developing world. Clipper pays a fair price for tea from producers, as well as a Fairtrade premium which goes back in the business or community which can be used to improve local infrastructure and supporting community projects. When you switch to buying Fairtrade, it is the producers and suppliers in developing countries that benefit the most, and I think that improving people’s lives is definitely a good enough reason to pay that little bit extra for Fairtrade Certified goods.

Right now you can get 20% off all Clipper Tea’s Fairtrade range to celebrate Fairtrade Fortnight!

The post Fairtrade Fortnight: Clipper Teas appeared first on Ethical Blog from Ethicalsuperstore.com.

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