Just Wholefoods was started over 20 years ago by Anne Madden and James White, both committed vegetarians. Their object was to provide good quality vegetarian foods, that were free from artificial colourings and flavourings, something that was sadly lacking in those days. As the company grew they began to realise the benefits of eating and growing organic food and they started developing their products to the strict rules of EU organic food production. Over 80% of their products are organic and any future products will be organic, unless there is a very good reason for it not to be.
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