Fair Flowers Fair Plants - FFP


FFPThe Fair Flowers Fair Plants initiative (FFP) is a non-profit organisation which can be recognised as the first truly international consumer label to certify flowers and plants which are cultivated in a responsible and sustainable manner.

It is a benchmark designed to ensure that the floristry industry adheres to high global standards, growing their produce in a way that respects people and the environment. This is great for the environmentally conscious buyer who shops with a fair trade ethos in mind; because although FFP does differ from the more widely recognised Fairtrade label, with its emphasis on social sustainability and a controlled and traceable supply chain, FFP does work towards similar goals.

A key difference between this labelling and other fair trading certifications is that FFP is designed exclusively for the plant and flower growing sector, and rather than being directed specicially at developing economies, it is applicable internationally and across the board. And more good news for the consumer is that FFP labelling doesn't add a higher premium onto the price of FFP produce.


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