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MOA was created in 2010 when founder Charlie Fowler started on a quest for healthy living following the birth of her daughter, who suffered badly with eczema. Having researched the alarming long-term effects of the petrochemicals being prescribed, it became the dream to produce a simple and effective organic balm to ease the itchiness and discomfort…The Green Balm was born!

MOA now create many cruelty free, natural and organic skincare products, inspired by old herbal folklore and with a sprinkling of magic. Made and packaged in the UK using recycled board printed with vegetable inks from the UK.

The miraculous hero herb yarrow has been used for centuries to heal and repair. Named after Greek hero Achilles, who legend has it, used it to heal his soldiers’ wounds after battle. It is now used in many MOA products and is used for all manner of skin ailments.

They do not use petrochemicals (mineral oil), parabens, SLS, phthalates, fillers or artificial fragrance in any of their products and use botanical ingredients to be in harmony with mother nature and improve wellbeing.


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