WeWOOD is a new earth-friendly business that started out by making its first watch in 2010. By designing watches from mainly scrap-wood and using state-of-the-art Miyota movements they resulted in making a healthy, handsome and also splash proof watch. Originating in Florence they made a name for themselves, and after a few month WeWOOD opened a branch in LA and teamed up with American Forest. With this partnership in place, WeWOOD would plant a tree for every watch sold. Within the first three months they planted 5,000 trees with American Forest, and the total is now up to 293,000. WeWOOD still set themselves challenging targets of helping restore mother nature and aim to reach 1 million by 2020 through existing tree planting partners and in the UK through their UK tree planting partner Time 4 Trees.

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