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Microbead Free No animal testing Organic Organic - Soil Association Certified Palm Oil Free Paraben Free Phthalate Free Recycled or Recyclable Packaging SLS Free Triclosan Free UK Made Vegan Vegetarian View ethics and tags ›

It's Pure Pre-Colour Clarifying Treatment - 100g

Product code: 575778

It's Pure »

£8.95

Purchase Options


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Product Description

Certified organic clarifying clay treatment for your hair, designed to help remove residue, silicones and build up. The pre-colour clarifying treatment from It’s Pure is made with certified organic minerals and essential oils, and helps the henna colour bond with the hair much more strongly to give vibrant, richer results.

Free from parabens, SLS/SLES, triclosan, phthalates, mineral oils, palm oil, animal testing, GMOs, artificial colours, artificial fragrances. Suitable for vegans and vegetarians.

Made in the UK
Packaged in a recycled glass jar

100g

Ingredients

Aqua, Glycerine**, Alcohol**, Hectorite, Coco glucoside, Calendula officinalis flower extract*, Xanthan gum, Citrus limonum peel oil*, Melaleuca alternifolia oil*, Cymbopogon citratus oil*, Lactic Acid, Citral, Limonene
*From organic agriculture
**Organic origin Naturally present in the essential oils

We are not the manufacturer of the products sold on our website. While we work to ensure that product information on our website is correct, manufacturers may alter their product information. Actual product packaging and materials may contain more and/or different information than shown on our website. You should always read the labels, warnings and instructions provided with the product before using or consuming it and not solely rely on the information presented on our website.

Product Ethics & Tags

The It's Pure Pre-Colour Clarifying Treatment - 100g product ethics are indicated below. To learn more about these product ethics and to see related products, follow the links below.

Microbead Free

Microbead Free

No animal testing

No animal testing

Organic

Organic

Organic - Soil Association Certified

Organic - Soil Association Certified

Palm Oil Free

Palm Oil Free

Paraben Free

Paraben Free

Phthalate Free

Phthalate Free

Recycled or Recyclable Packaging

Recycled or Recyclable Packaging

SLS Free

SLS Free

Triclosan Free

Triclosan Free

UK Made

UK Made

Vegan

Vegan

Vegetarian

Vegetarian

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About It's Pure

It's Pure
It’s Pure was founded by a British Ayurvedic therapist who, inspired by her transformative experiences in India, created the UK’s first certified organic hair colour brand in 2011. Drawing on the deep-rooted knowledge of Ayurveda and the high-quality natural ingredients she encountered, Tricia set out to develop a range of hair colours that combined beauty with purity. Today, It’s Pure products use herbs sourced from a certified organic Fair & Wild grower in Rajasthan, India, ensuring their extracts are contaminant-free and of exceptional quality thanks to advanced production methods.
 
The brand’s blending process is done in the UK at a Soil Association certified lab in rural Suffolk, where all operations are powered by renewable energy, aligning with their commitment to sustainability. It’s Pure’s mission is to provide hair colour solutions that not only enhance shine, volume, and overall hair health but also support natural beauty. With a growing range of all-natural care products, It’s Pure caters to those looking to cover greys, experiment with new shades, or maintain the youthful vitality of their hair.

Delivery

  • Standard UK Delivery - £4.95
    Delivered via Evri courier. UK orders will normally be received within 5 working days. Choose this option if you're not in a hurry to receive your order and we'll use the most efficient delivery method possible.
  • Express Delivery - £7.95 (Only available for UK delivery)
    Delivered via DPD courier, requires a signature upon delivery. Delivery next working day for orders placed before 2pm (Mon-Fri). This method will require a signature, please ensure somebody will be available to sign. You will also receive tracking alerts via SMS/email from DPD to keep you updated on your delivery.
  • On orders over £50 standard delivery is FREE and next day delivery is only £5.95

Please see our Despatch & Delivery page for more information on delivery areas, services and charges.