Recycled Recycled Products by Eco Nation

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Eco Nation Soft Toys, launched by Aurora World, represents a groundbreaking shift in eco-conscious play. Each plush animal is carefully crafted from recycled plastic bottles, forming both the plush exterior and the fibre filling. This collection reflects Aurora’s commitment to sustainability by eliminating plastic beans and using embroidered eyes to enhance safety and environmental friendliness. Even the hangtag, designed to resemble a recycled bottle, reinforces the brand's eco-friendly mission and can be recycled, embodying their dedication to producing responsible and high-quality products. The result is an adorable, ultra-soft toy that not only captivates children but also offers a meaningful gift option.
 
Aurora World, established in 1981, has a long-standing reputation as a global leader in plush toys and quality gift items. With its UK headquarters in Basingstoke, the company has over 40 years of experience in delivering a diverse range of branded and licensed products for both children and adults. Aurora’s extensive distribution network spans major retailers, zoos, department stores, and specialty shops worldwide, underpinned by in-house manufacturing and R&D capabilities. The Eco Nation line is a testament to Aurora’s innovation and commitment to producing safe, sustainable, and captivating toys that help nurture children’s imaginations and love for the environment.