As we hear tales of fighting and trampling in Black Friday sales, we'd like to offer a more positive way to shop and still get a bargain - no queues, no arguments, no fuss!

We love to reward our customers with a deal, and help everyone discover great new ranges with an ethical twist. We have a massive range from fantastic fair trade to locally produced products, to cruelty free and natural skincare. What could be better than shopping in a relaxed, positive way to find that perfect gift or even a treat for yourself? You can find out more about shopping by ethics and about our fantastic brands below.

We've extended the offer until 23:59 Monday 1st December so you can relax and save for even longer. 

Shop the Gift Guide

We have a fantastic 20% off everything in our Gift Guides* - so you can stock up on cards and wrap or festive food while you find the perfect ethical gift for friends and loved ones this Christmas.

20% off Calendars, Cards & Wrap   20% off Christmas Essentials   20% off Festive Food
Gifts under £10   Gifts under £20   Gifts under £30
Shop by ethics
Fair Trade Organic Made in UK Supports a Charity Health & Wellbeing Eco-Friendly

Why we do what we do

We strongly believe that your values as an ethical consumer are personal to you. Whether you're new to the idea of ethically-conscious buying or you're very passionate about a whole range of ethical issues that affect what you buy, those values are personal to each and every one of us. Our shared values are something that we feel the wider community should engage with, offer support for, and encourage.

Planet To protect the planet we look out for eco-friendly products that are free from artificial fragrances and chemicals that can be harmful to the planet. We love organic farming processes that don’t use dangerous pesticides and employ ecological production techniques and responsible management of the world’s finite resources.
People   To help producers and people we bring you fairly and sustainably traded products, supporting projects around the world and skilled artisans right here in the UK. Our fair trade suppliers guarantee a fair wage, monitor working conditions and benefit communities. You’ll find many of our products are made with traditional handicrafts passed down from generation to generation. We also have many products which support charities ranging from cancer awareness to wildlife conservation, and Ethical Superstore itself helps customers to easily donate to causes including the Disasters Emergency Committee and Trees for Life in our checkout process.
Caring for you   To care for you we offer unique, high quality and durable products at affordable prices. We want to inspire you to live life to the full which is why we promote health and wellbeing, and offer natural products that are kind to you, your skin and our planet. We also offer specific skincare, natural products and nappies to help you care for your baby and child.
Caring for animals   To care for animals we have a large range of certified cruelty-free and non animal tested products, alongside a huge vegetarian and vegan range. Forest friendly and biodegradable products help to protect animal habitats and the environment for us all, and a number of our products also support wildlife conservation and charities directly.

Find out more about Our Vision

*20% off Gift Guide category, offer is valid until 23:50 Monday 1st December 2014. Excludes drop ship products (those not available for immediate dispatch), gift vouchers and delivery services.