{"id":8518,"date":"2017-02-03T15:45:59","date_gmt":"2017-02-03T15:45:59","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=8518"},"modified":"2017-02-21T13:07:16","modified_gmt":"2017-02-21T13:07:16","slug":"introducing-thought-new-name-braintree-clothing","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/fashion\/introducing-thought-new-name-braintree-clothing\/","title":{"rendered":"Introducing \u2018Thought\u2019 the new name for Braintree Clothing"},"content":{"rendered":"<p><a href=\"http:\/\/www.ethicalsuperstore.com\/products\/braintree-hemp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8519 size-medium\" src=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought_logo_pms_CS6_2-01-300x167.png\" alt=\"Thought Clothing, the new name for Braintree\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought_logo_pms_CS6_2-01-300x167.png 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought_logo_pms_CS6_2-01-1024x569.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Since Ethical Superstore <a href=\"http:\/\/www.ethicalsuperstore.com\/blog\/10th-birthday\/ethical-superstore-10-changed-10-years\/\">opened in 2006<\/a> we have always wanted to work with suppliers who care about more than just their own profits. Whilst in the fashion industry there are many horror stories of exploitation , clothes made cheaply, fast fashion but there are a few companies who stand out who stand for something different. <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/braintree-hemp\/\">Braintree Clothing<\/a> are one of these companies, who are proud supporters of \u2018slow\u2019 fashion rather than \u2018fast\u2019 fashion which is why every piece of their clothing is designed to last and become a wardrobe favourite. These values very much fit with ours at Ethical Superstore so we have enjoyed promoting Braintree thoughtful Clothing over the years but as fashion evolves so is Braintree who are changing their name to \u2018<a href=\"http:\/\/www.ethicalsuperstore.com\/products\/braintree-hemp\/\">Thought<\/a>\u2019 It\u2019s a name that fits with their philosophy and what they do.<br \/>\nWith many cheap fast fashion brands there is little thought put into the process, just the end result and how cheap it can be. Thought take a much better approach to their activity;<\/p>\n<p><strong><a href=\"http:\/\/www.ethicalsuperstore.com\/products\/braintree-hemp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8523\" src=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought-braintree-clothing-614x1024.jpg\" alt=\"Braintree Thought Clothing\" width=\"350\" height=\"584\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought-braintree-clothing-614x1024.jpg 614w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought-braintree-clothing-180x300.jpg 180w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought-braintree-clothing.jpg 675w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a>Thoughtful Fabrics<\/strong> \u2013 Thought work with natural, organic and recycled fabrics, it takes more time to do this but this time is well spent helping reduce the impact on the planet. It all started with hemp fabric, with it\u2019s beautiful textural finish and the ability to soften after each wear but they have expanded their collection including new innovative fabrics such as tencel and modal which come from sustainably grown trees.<br \/>\n<strong>Thoughtful Supply<\/strong> \u2013 Most clothing companies\u00a0 don\u2019t like to talk of their supply chain, perhaps not even knowing where materials are coming from and who is working on them but Thought ensure the whole process is sustainable and ethical. Fabrics such as bamboo and organic cotton are all sourced from sustainable sources, making their clothes all in one place helps keep the environmental footprint down.<br \/>\n<strong>Thoughtful Design<\/strong> \u2013 Thought clothing embraces the idea of slow fashion, they design clothes to become classics that you\u2019d want to wear for years to come.<\/p>\n<p>To celebrate the change from Braintree to Thought we the new Spring\/Summer range will be launching soon so be sure to visit the <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/braintree-hemp\/\">Thought Clothing<\/a> page to see the latest beautiful fashion from Thought.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since Ethical Superstore opened in 2006 we have always wanted to work with suppliers who care about more than just their own profits. Whilst in the fashion industry there are many horror stories of&#46;&#46;&#46;<\/p>\n","protected":false},"author":39,"featured_media":8519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-8518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing \u2018Thought\u2019 the new name for Braintree Clothing - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/fashion\/introducing-thought-new-name-braintree-clothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing \u2018Thought\u2019 the new name for Braintree Clothing - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"Since Ethical Superstore opened in 2006 we have always wanted to work with suppliers who care about more than just their own profits. Whilst in the fashion industry there are many horror stories of&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/fashion\/introducing-thought-new-name-braintree-clothing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-03T15:45:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-21T13:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2017\/02\/thought_logo_pms_CS6_2-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3579\" \/>\n\t<meta property=\"og:image:height\" content=\"1987\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Leatherland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ethicalstore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Leatherland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/\"},\"author\":{\"name\":\"Peter Leatherland\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/13882774b26c2b290f4498327d2053e9\"},\"headline\":\"Introducing \u2018Thought\u2019 the new name for Braintree Clothing\",\"datePublished\":\"2017-02-03T15:45:59+00:00\",\"dateModified\":\"2017-02-21T13:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/\"},\"wordCount\":374,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/thought_logo_pms_CS6_2-01.png\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/fashion\\\/introducing-thought-new-name-braintree-clothing\\\/\",\"name\":\"Introducing \u2018Thought\u2019 the new name for Braintree Clothing - 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