{"id":7354,"date":"2016-04-11T12:10:45","date_gmt":"2016-04-11T11:10:45","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=7354"},"modified":"2020-06-16T15:37:12","modified_gmt":"2020-06-16T14:37:12","slug":"cafedirect-fairtrade-coffee-finest","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/cafedirect-fairtrade-coffee-finest\/","title":{"rendered":"Caf\u00e9direct: Fairtrade Coffee at its Finest"},"content":{"rendered":"

Did you know that Caf\u00e9direct<\/a> was the UK\u2019s first Fairtrade certified<\/a> coffee company? In fact Caf\u00e9direct was fair trade before the certification mark was created, that\u2019s how ahead of the times they were \u2013 no wonder they are one of our favouritehttps:\/\/www.ethicalsuperstore.com\/category\/groceries-and-everyday\/drinks\/coffee-beans\/<\/a> brands.
\n<\/p>\n

Caf\u00e9direct was founded after the coffee crisis of 1989 when the price of coffee fell globally due to the international coffee agreement (which fixed global prices according to the production cost) collapsing. This was devastating for small coffee farmers in developing countries who had to sell their produce at low prices. There were three coffee growing communities from Peru, Costa Rica and Mexico who decided to ship a container of coffee to the UK loaned on trust, and Caf\u00e9direct roasted the beans<\/a> and sold them through church halls, charity shops and events.<\/p>\n

It wasn\u2019t until three years later that the Fairtrade Label was created, and was of course awarded to the company \u2013 everything about them is fairtrade. What does that really mean though? Well, you can be certain that the people who grew the coffee you drink when you buy from Caf\u00e9direct are not exploited, that they are paid a fair price for their coffee along with a Fairtrade premium, so not only do the earn enough money to live, the local communities also benefit because the premium is used to develop projects and fund education and healthcare among other things.<\/p>\n

<\/p>\n
\"A<\/a>

A glimpse of the Cafedirect coffee range.<\/p><\/div>\n

<\/center>
\nI don\u2019t know about you, but that sounds perfect to me. And they didn\u2019t stop at coffee<\/a>. You can now buy Caf\u00e9direct tea<\/a> and hot chocolate<\/a>, so even if you don\u2019t like coffee you can support the company and everything they stand for.<\/p>\n

It\u2019s great that they are becoming better known; I\u2019ve seen Caf\u00e9direct available in various places including supermarkets and even my old university! Have you tried it? if not, does their Fairtrade status make you more inclined to give it a go?<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that Caf\u00e9direct was the UK\u2019s first Fairtrade certified coffee company? In fact Caf\u00e9direct was fair trade before the certification mark was created, that\u2019s how ahead of the times they were \u2013...<\/p>\n","protected":false},"author":47,"featured_media":7985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[127,578,118,572],"class_list":["post-7354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink","tag-coffee","tag-fair-trade","tag-fairtrade","tag-food-drink"],"yoast_head":"\nCaf\u00e9direct: Fairtrade Coffee at its Finest - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/cafedirect-fairtrade-coffee-finest\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9direct: Fairtrade Coffee at its Finest - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"Did you know that Caf\u00e9direct was the UK\u2019s first Fairtrade certified coffee company? 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