{"id":490,"date":"2008-11-06T11:02:20","date_gmt":"2008-11-06T10:02:20","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=490"},"modified":"2021-01-07T16:43:55","modified_gmt":"2021-01-07T16:43:55","slug":"10-years-for-divine-delight","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/we-love\/10-years-for-divine-delight\/","title":{"rendered":"10 Years for Divine Delight"},"content":{"rendered":"

The Divine Chocolate company is 10 years old this week. Here at the Ethical Superstore we love the Divine range of products \u2013 tasty chocolate treats for every season. Advent calendars, Easter eggs, boxes of chocolates for Mother\u2019s Day and a classic chocolate bar which tastes good on any day. Add in the cold winter nights cheered by a Divine Hot Chocolate or Cocoa and you never need to be many hours away from a quick Divine Chocolate treat.
\n\"\"<\/a>
\nTo celebrate 10 years of selling chocolate, Divine is putting on an exhibition which tells its unique story. You\u2019ll have an opportunity to see a collection of striking images giving an insight into the lives of Kuapa Kokoo farmers who produce the cocoa that forms the basis of all of the Divine products. The exhibition also tells the enterprising story of the journey that took Divine from being \u201ca great idea \u2013 that could never happen\u201d to an award-winning example of a more equitable trading relationship with smallholder farmers in Africa. The exhibition starts today (6th November) at the.gallery@oxo<\/a>, Oxo Tower Wharf, Bargehouse Street, South Bank, London, SE1 9PH and runs until Sunday 9th November. The gallery opens from 11am to 6pm and it\u2019s free!
\n
\nAs a fairtrade only brand Divine is one of the pioneers of making trade fairer for all. But Divine hasn\u2019t left the benefits for the producers there. More interesting is that producers get much more than a fair price \u2013 they actually own 43% of the Divine Chocolate company. That means that they get a share of the long term value of the Divine business too. Research has shown that producers who own some or all of the consumer brand can earn more than double those that don\u2019t. Now that really does seem like a fair trade. A higher proportion of what we pay gets into the producers pocket allowing them to work their way out of poverty.<\/p>\n

So make this weekend a Divine celebration. If you\u2019re in London pop along to the event at the Oxo \u2013 see at first hand the great story of what Divine Chocolate has done. If you\u2019re not in London, then why not check out the Divine range and send a feast of fairtrade goodies to your friends and family this Christmas. And don\u2019t forget to order your Divine Advent calendar<\/a> \u2013 there\u2019s even a dark chocolate one this year for the big children like me!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Divine Chocolate company is 10 years old this week. Here at the Ethical Superstore we love the Divine range of products \u2013 tasty chocolate treats for every season. 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