{"id":3555,"date":"2011-07-07T08:53:22","date_gmt":"2011-07-07T07:53:22","guid":{"rendered":"http:\/\/blog.ethicalsuperstore.com\/?p=3555"},"modified":"2011-07-07T08:53:22","modified_gmt":"2011-07-07T07:53:22","slug":"fair-trade-is-it-a-load-of-old-rubbish","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/fair-trade-is-it-a-load-of-old-rubbish\/","title":{"rendered":"Fair Trade – is it a load of old rubbish?"},"content":{"rendered":"

It\u2019s April 2009, and I\u2019m saying goodbye to a cushy job as a creative marketing manager<\/a> for a games firm; the recession having swung its deathly scythe at this industry, particularly anywhere more than a mile and a half outside London. So, having been given my marching orders, I hastily put together my portfolio and CV (or if you\u2019re a recruiter reading this – painstakingly hand-crafted my portfolio and CV) and set sail on the seas of recruitment. \"\"<\/a><\/p>\n

I should prefix this by saying at this point, I had no idea about ethical or sustainable shopping. \u00a0To me, Fairtrade was a buzzword and Organic meant the greenest peas or most orange carrots in the supermarket. \u00a0Naturally, the batphone rings almost immediately after I begin looking for a job and I get an interview at a place called \u2018Ethical Superstore\u2019. \u00a0Ok, I\u2019ve never heard of them so I do what any other person would do – consult my good friend Google<\/a> to see what they\u2019re about.<\/p>\n

Drat, I think. \u00a0They\u2019re all hippies! \u00a0And that\u2019s exactly my view of Fair Trade and Eco-friendliness; a bunch of dreadlocked layabouts chaining themselves to trees and advocating a free and peaceful existence for animals and plants the world over.<\/p>\n

Not to look a free-range, organically-reared gift horse in the mouth, I dig out some smart clothes (no mean feat in itself given I\u2019ve worked mostly from home for almost 2 years) and head down there to Team Valley, Gateshead. \u00a0The first thing to hit me as I arrived was the smell; the air was filled with neither the scent of hemp nor joss sticks. \u00a0Odd, I think to myself, the hippies must all be meditating in the warehouse or rescuing fallen leaves from the car park around the back.<\/p>\n

Look, no hippies!<\/h2>\n

The reception area looks normal, no statues of Buddha or abandoned tambourines strewn across the floor and I\u2019m greeted with the most unexpected sight of the morning… two *normal* people! They\u2019re even dressed in normal clothes! Admittedly one, Dan, is a scouser, but I\u2019ll not hold that against him for the purposes of this interview, although I did make a subconscious note to lock my car.<\/p>\n

And that\u2019s when it begins to dawn on me – this fair trade malarkey might actually be for normal people.<\/p>\n

Fast forward from Wednesday to Monday, and I\u2019m driving in for my first day (I probably should be cycling or wafting or whatever it is that these eco-friendly types do) and I start to get to grips with the job and the lifestyle. \u00a0I realise that I don\u2019t have to wear linen pants or not wash my hair to be eco-friendly, and I don\u2019t have to make life-affirming trips to poverty-stricken villages in the middle east to give smaller, independent producers a helping hand, I can do this simply by buying pretty much what I\u2019d normally buy, just with a little more sense from where it\u2019s from and how it\u2019s made.<\/p>\n

Coffee\u2019s the first thing. \u00a0I\u2019m a 3 cups a day man, and it\u2019s usually [insert common household brand name here who may or may not also manufacture two-fingered biscuits<\/em>] who I learn don\u2019t have a stellar record when it comes to ethics. \u00a0I look at the likes of Caf\u00e9direct<\/a>, and I realise that Fairtrade is just that; it\u2019s trading fairly and responsibly. \u00a0It\u2019s not a high-and-mighty purchase decision, it\u2019s just a way of me saying \u201cHey, farmer, thanks for the coffee! I know some buyers will rip you off, so I\u2019m happy to give you a fair price for your hard work – have a sit down and a biscuit<\/a>!\u201d. \u00a0It might cost a few pence more, but it tastes a few pence better (yes, pennies are a lesser-known unit of taste measurement) and the farmers get a few pence more for their efforts – everybody\u2019s happy!<\/p>\n

I\u2019m also introduced to certified organic products<\/a>, which is a genuine eye-opener for me. \u00a0Like I\u2019ve said, my idea of organic is synonymous with expensive, and equally exchangeable with the word \u2018vegetable\u2019. \u00a0But, it\u2019s not! \u00a0Blimey, you can get Organic clothing, sun tan lotion, shampoo, kids drinks and, most importantly, you can even get ORGANIC CRISPS<\/a>!
\n<\/a><\/p>\n

\"\"<\/a>Far from having to endure a rite of passage by living naked in the woods for a month to understand nature and be enabled to purchase Organic products, I realise that Organic is just another way of saying \u201cFree from rubbish\u201d and, yet again, it\u2019s simply another purchase decision and not a massive lifestyle change. \u00a0It\u2019s another way of saying, \u201cHey, this has no crappy artificial fertilisers, nasty pesticides and isn\u2019t linked to animal cruelty\u201d. \u00a0And you have to agree, that\u2019s nothing special – it should be standard. \u00a0Of course, it\u2019s a little more expensive – a vat full of chemicals is far cheaper than spending the time ensuring your soil is suitably nutrient-rich or your cows aren\u2019t fed on an assortment of drugs and steroids. But, well, you get why it\u2019s better to pay that little bit more to not cover your body in pesticides or artificially-fattened meat (Here’s looking at you, Gaga).<\/p>\n

Saving energy – it’s, well, simple!<\/h2>\n

I\u2019ll tell you what though, and I\u2019ll tell you it for free, the biggest thing for me was when I nabbed a Wattson energy monitor to test for a couple of weeks, it hit home (literally) how much money and energy I wasted around the house.\u00a0 I hadn\u2019t even heard of an energy monitor until I started working here, but here\u2019s this daft white box in my hallway which minds its merry business and glows an assortment of crazy colours to tell me how much energy I\u2019m using. It\u2019s broken though, it just constantly glows red, but I soon realise this means I\u2019m using far more than my average when I first turned it on. \u00a0I\u2019m a dweeb for tech, so I have a media streamer, a networked hard drive and an assortment of gadgetry and home theatre dotted sporadically around my house, and it becomes a game to then switch this myriad of energy drainers off one by one to identify and execute the cuplrit by firing squad in my back garden.\"\"<\/a><\/p>\n

It was simple really. \u00a0It\u2019s my Sky+ HD Box and my networked hard drive – both of which I leave constantly on. \u00a0As soon as I turn them off, the rageful red transcends into a ribena-esque purple and then blue when I toddle off to bed, and I realise I\u2019ve just saved energy – and money too. \u00a0I don\u2019t have to recycle my rainwater or bathe in the River Tyne or wear all of my clothes during the Winter to save energy, I just have to know that turning something off when I\u2019m not using it saves energy – simple eh?<\/p>\n

If I can, you can.<\/h2>\n

I think we\u2019re all guilty of it really, it\u2019s often seen as too much effort to turn an appliance off, reach for a switch or research all of your groceries before you buy them. \u00a0But that\u2019s what I\u2019ve come to learn in my two years here – it\u2019s genuinely not an effort at all.<\/p>\n

Fair trade and ethical consumerism isn\u2019t (or is no longer!) the preserve of the poncho-and-sandal wearing eco-freak. \u00a0If it\u2019s easy enough for an anti-debonair Geordie gentleman, not unlike myself, to look for a Fairtrade or Organic label when I shop, or to remember to switch off my Sky box at the wall at night (unless, of course, I\u2019m recording Desperate Housewives) then it\u2019s easy enough for anyone.<\/p>\n

\"\"<\/a><\/p>\n

Buy Fairtrade, buy organic, buy recommended energy-saving products. \u00a0It\u2019s simple, just look for the label or buy from stores who source ethically, wholefoods markets, local producers and, of course, your friendly chaps here at Ethical Superstore. It\u2019s not a load of rubbish; each little bit we do genuinely helps the planet, helps small cooperatives around the world, helps animals live cruelty-free and helps us conserve our natural resources – and it couldn\u2019t be easier to be part of it. \u00a0Now, where\u2019s my tie dye…<\/p>\n","protected":false},"excerpt":{"rendered":"

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