{"id":3363,"date":"2011-03-07T12:39:47","date_gmt":"2011-03-07T11:39:47","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=3363"},"modified":"2016-02-24T13:06:01","modified_gmt":"2016-02-24T13:06:01","slug":"sao-tomes-story","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/sao-tomes-story\/","title":{"rendered":"Sa\u00f5 Tom\u00e9&#8217;s Story"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Sa\u00f5 Tom\u00e9 banner\" src=\"http:\/\/farm6.static.flickr.com\/5292\/5505396687_b0a3d96592_o.jpg\" alt=\"\" width=\"528\" height=\"240\" \/><\/p>\n<p>Take a tropical island paradise, a flourishing cocoa producer and a group of people determined to improve the lives of others and you get <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/cafedirect\/\">Caf\u00e9direct<\/a>\u2019s empowering story of its involvement with the people of Sa\u00f5 Tom\u00e9 &amp; Principe. <!--more--><\/p>\n<p>What an amazing place! Sa\u00f5 Tom\u00e9 &amp; Principe are a set of two stunning islands just off the west coast of Africa. Sa\u00f5 Tom\u00e9 &amp; Principe looks every part a tropical paradise. It\u2019s covered in lush rainforests, amazingly fertile soil and hundreds of beautiful and rare species of bird and animals. Sa\u00f5 Tom\u00e9 (the larger of the two islands) measures just 30miles long by 20miles across making it the second smallest country in Africa. It is however, also one of the poorest countries in the world and listed as one of the least developed countries by the UN (<a href=\"http:\/\/www.unohrlls.org\/en\/ldc\/related\/62\/\">http:\/\/www.unohrlls.org\/en\/ldc\/related\/62\/<\/a>).<\/p>\n<p>Sa\u00f5 Tom\u00e9 has had a tough history. Despite becoming the leading producer of Cocoa back in the 1800s, gaining the nickname \u201cChocolate Island\u201d, Sa\u00f5 Tom\u00e9 was governed by slave and forced labour. These days, farmers now own their own land, but the heritage of exploitation still continues. Middlemen are now the ones taking advantage, buying wet Cocoa (unprocessed pulp) at as little as 7p a tonne and selling to the world market at a far higher price.\u00a0 This has brought great frustration to the Cocoa farmers of Sa\u00f5 Tom\u00e9, they know that they are exploited but don\u2019t have the skills or expertise to escape. <img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Farmer\" src=\"http:\/\/farm6.static.flickr.com\/5178\/5505396813_2cedc766dd_z.jpg\" alt=\"\" width=\"231\" height=\"470\" \/><\/p>\n<p>Caf\u00e9direct saw the situation of the farmers as something they really wanted to help change. So when they started looking for a cocoa producer for their new luxury instant hot chocolate, Sa\u00f5 Tom\u00e9 was the obvious choice. Caf\u00e9direct works with the local producers personally, rather than just buying off the <a href=\"http:\/\/www.ethicalsuperstore.com\/tags\/fairtrade-labelled\/\">Fairtrade<\/a> global market. They have helped them gain a fair price for their crop, as well as improve the living standards of producers and the communities in which they live. This means that farmers like Jos\u00e9 Esperansa, who were trapped selling to middlemen are now empowered to not just think about surviving from day to day but plan for the future.<\/p>\n<p>All of this has taken a lot of work from both <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/cafedirect\/\">Caf\u00e9direct<\/a> and the producers. Not all the farmers wanted to sign up as they felt it was a big risk to change from what they knew and would mean a lot more work. But for those that did sign up Caf\u00e9direct have worked to help the farmers learn how to ferment and dry the cocoa. This alone has helped the farmers to gain 5 times as much income as they did before! They have also got farmers working together so that they collectively have enough cocoa to export. They even have two tractors to help move the cocoa from each farm to a new drying and processing plant set up by Caf\u00e9direct. All this means that cocoa producers in Sa\u00f5 Tom\u00e9 now not only have trade links with Caf\u00e9direct but also have access to the world market as a certified Fairtrade producer. Farmers don\u2019t just have to rely on Caf\u00e9direct for their trade but are now able to gain access to the world market themselves.<\/p>\n<p>The links with <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/cafedirect\/\">Caf\u00e9direct<\/a> aren\u2019t just good news for the 750 farmers signed up, but also the communities in which they live. Caf\u00e9direct is committed to re-investing 50% of its profits into projects like Sa\u00f5 Tom\u00e9 and the communities they are part of. Life still has its challenges but both the cocoa producers of Sa\u00f5 Tom\u00e9 and Caf\u00e9direct look to the future optimistic that they will continue to not just sustain themselves but also grow in the world market. That\u2019s where you come in! By buying their amazingly <a href=\"http:\/\/www.ethicalsuperstore.com\/products\/cafedirect\/s-o-tom--luxury-instant-hot-chocolate---300g\/\">yummy instant hot chocolate<\/a> you get the satisfaction of knowing you are not just supporting Fairtrade but also helping a whole country farm its way out of poverty.<\/p>\n<p>Photos kindly supplied by Caf\u00e9direct.<\/p>\n<p>Fairtrade products have amazing stories. Find your story in our Fairtrade section <a href=\"http:\/\/www.ethicalsuperstore.com\/tags\/fairtrade-labelled\/\">here<\/a>. Find out more about <a href=\"http:\/\/www.ethicalsuperstore.com\/fairtrade-fortnight\/\">Fairtrade Fortnight<\/a>.<\/p>\n<p><a href=\"http:\/\/www.ethicalsuperstore.com\/tags\/fairtrade-labelled\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Fairtrade Banner\" src=\"http:\/\/farm5.static.flickr.com\/4081\/5447279233_79af89b6d5_o.jpg\" alt=\"\" width=\"528\" height=\"50\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a tropical island paradise, a flourishing cocoa producer and a group of people determined to improve the lives of others and you get Caf\u00e9direct\u2019s empowering story of its involvement with the people of&#46;&#46;&#46;<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,22,40],"tags":[41,118,117,572],"class_list":["post-3363","post","type-post","status-publish","format-standard","hentry","category-fair-trade","category-food-drink","category-product-news","tag-chocolate","tag-fairtrade","tag-fairtrade-fortnight","tag-food-drink"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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