{"id":1729,"date":"2009-04-08T15:09:13","date_gmt":"2009-04-08T14:09:13","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=1729"},"modified":"2009-04-08T15:27:01","modified_gmt":"2009-04-08T14:27:01","slug":"its-hip-to-be-square","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/recycling\/its-hip-to-be-square\/","title":{"rendered":"It\u2019s hip to be square"},"content":{"rendered":"
\"hip<\/a>

hip to be square<\/p><\/div>\n

Huey Lewis is perhaps more famous for his contribution to the \u2018Back to the Future\u2019 soundtrack than as environmental spokesman. Even if his green activity is only the result of the way my brain links song titles and causes.\u00a0 I\u2019ll attempt to explain.<\/p>\n

I\u2019m regularly surprised by people\u2019s appetite for avoiding personal responsibility. If that sounds harsh I apologise.\u00a0 Please keep the emphasis on \u2018surprise\u2019.\u00a0 Perhaps we all fall victim to the very seductive logic that any change we might make to our routine and consumption habits is so small that it can\u2019t make a difference.\u00a0 But today I\u2019m feeling inspired.\u00a0 Inspiration came in the form of laundry liquid.\u00a0 Now I\u2019m not usually in the habit of letting laundry products shape my thinking.\u00a0 Nor was I transported to a higher mental plane by the feel of soft fabric on my skin or the inhalation of that fresh,just washed smell.\u00a0 It was actually the new packaging which was responsible.<\/p>\n

Usually I\u2019m pretty sceptical about the whole packaging thing. (I still shudder thinking about the \u2018turbo\u2019 claims emblazoned on the box of the last vacuum cleaner I bought.)\u00a0 But Ecover<\/a>\u2019s new packaging really got me thinking.
\nI\u2019ve been a fan of bulk buying<\/a> for ages, cost savings, less time spent re-stocking supplies \u2013 and less journeys connected to this – gets full marks from me.\u00a0 It reduces landfill too \u2013 in this case Ecover estimate an 82% saving on packaging waste compared to buying lots of separate bottles.<\/p>\n

\u201cNothing too radical there\u201d, you might be thinking, but what impressed me most was the impact that a subtle change can make. By adopting square box packaging for their 5L and 15L refill packs<\/a>. Ecover estimate that they will use 15% less trucks to deliver the same quantity of products because of the new compact design.<\/p>\n

The change has also allowed the use of different packaging materials too, my laundry liquid was delivered in a carton which has already been recycled (85%) before I even had to decide which bits I\u2019d compost or recycle.<\/p>\n

I doubt Mr Lewis had this in mind when he penned \u2018Hip to be Square\u2019 but the new range of bulk packaging from Ecover really is music to green ears.<\/p>\n","protected":false},"excerpt":{"rendered":"

Huey Lewis is perhaps more famous for his contribution to the \u2018Back to the Future\u2019 soundtrack than as environmental spokesman. 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