{"id":17243,"date":"2025-12-11T10:17:41","date_gmt":"2025-12-11T10:17:41","guid":{"rendered":"https:\/\/www.ethicalsuperstore.com\/blog\/?p=17243"},"modified":"2025-12-11T10:17:43","modified_gmt":"2025-12-11T10:17:43","slug":"suma-coffee-a-fresh-new-look-with-the-same-values","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/suma-coffee-a-fresh-new-look-with-the-same-values\/","title":{"rendered":"Suma coffee: A fresh new look with the same values"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/suma\/\">Suma<\/a> has long viewed coffee as a product with a story, one shaped by dedicated farmers, thoughtful sourcing, and careful crafting. Their <a href=\"https:\/\/www.ethicalsuperstore.com\/category\/groceries-and-everyday\/drinks\/ground-coffee\/suma.html\">refreshed coffee range<\/a> is designed to make choosing the right cup easier while highlighting the transparency and ethics that have always guided their approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting co-ops and communities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many of Suma\u2019s farming partners belong to co-operatives that help growers secure fair prices, strengthen livelihoods, and invest in community development. These co-ops often create meaningful social and environmental benefits that reach beyond the farm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Packaging that shares a story<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/suma\/suma-decaffeinated-ground-coffee----227g\/\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"740\" data-id=\"17264\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant.jpg\" alt=\"A birds eye view of a bag of Suma coffee, a cup of coffee and a croissant\" class=\"wp-image-17264\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant.jpg 740w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-and-croissant-320x320.jpg 320w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/suma\/suma-fair-trade-columbia-ground-coffee-227g\/\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" data-id=\"17261\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia.jpg\" alt=\"\" class=\"wp-image-17261\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia.jpg 720w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-blog-colombia-320x320.jpg 320w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/suma\/suma-dark-roast-ground-coffee----227g\/\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"740\" data-id=\"17258\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast.jpg\" alt=\"A bag of Suma Dark Roast coffee next to a filled french press and a cup of coffee\" class=\"wp-image-17258\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast.jpg 740w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2025\/12\/suma-coffee-dark-roast-320x320.jpg 320w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new packaging brings the origins of each coffee forward, with clear details on growers, altitude, flavour profiles, and processing methods. This transparency helps connect drinkers with the people and places behind their coffee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the appearance has changed, Suma\u2019s commitment to responsible sourcing and high quality coffee remains the same. The rebrand pairs a modern look with longstanding principles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Speciality grade coffee with intention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suma\u2019s coffees meet the highest standards of specialty grade, achieved through careful cultivation, selective harvesting, attentive processing, and expert roasting, all designed to showcase each bean\u2019s natural character.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fairtrade values at the centre of their sourcing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every Suma coffee is Fairtrade certified, making sure farmers receive a premium and additional funds for community projects. Ethics remain a core part of how Suma brings its coffee from farm to cup.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suma has long viewed coffee as a product with a story, one shaped by dedicated farmers, thoughtful sourcing, and careful crafting. Their refreshed coffee range is designed to make choosing the right cup easier&#46;&#46;&#46;<\/p>\n","protected":false},"author":89,"featured_media":17255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,22,40],"tags":[572,1319],"class_list":["post-17243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-food-drink","category-product-news","tag-food-drink","tag-suma-wholefoods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suma coffee: A fresh new look with the same values - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"description\" content=\"Discover Suma\u2019s refreshed coffee range, featuring transparent sourcing, Fairtrade values, and specialty-grade quality in every cup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/suma-coffee-a-fresh-new-look-with-the-same-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suma coffee: A fresh new look with the same values - 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