{"id":1666,"date":"2009-03-26T12:52:06","date_gmt":"2009-03-26T11:52:06","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=1666"},"modified":"2009-03-30T14:11:26","modified_gmt":"2009-03-30T13:11:26","slug":"a-force-for-good","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/company-news\/a-force-for-good\/","title":{"rendered":"A Force for Good"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/force-for-good.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1682\" style=\"margin-top: 5px; margin-bottom: 5px;\" title=\"force-for-good\" src=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/force-for-good.jpg\" alt=\"\" width=\"528\" height=\"349\" \/><\/a><\/p>\n<p style=\"text-align: center;\">These are exciting times. We&#8217;re thrilled to announce that we&#8217;ve joined forces with Natural Collection, our companies are merging to create a single combined business to offer ethical consumers the very best in eco-friendly, organic and fair trade products. The combined business will continue trading under both names using both online and mail order catalogue to reach our customers.<\/p>\n<p>Natural Collection, founded in 1999 by Julian and Joanne Spector, is a pioneering mail order retailer who offers consumers natural and organic products through the pages of its catalogue and online shop. A three-time winner of The Observer\u2019s Ethical Awards and positive voice for change in the sector, <a href=\"http:\/\/www.naturalcollection.com\/\">www.naturalcollection.com<\/a> has blazed a trail on ethical retail even before it became fashionable.<\/p>\n<p>Here at Ethicalsuperstore.com, we&#8217;re the younger of the two companies, founded in 2004 by Vic Morgan and Andy Redfern, as the one-stop shop for fair trade, organic and eco-friendly products.\u00a0 With a range of over 5000 products, our aim is to empower producers both locally and globally.<\/p>\n<p>\u201cJoining forces will enable both companies to build for an exciting future and to steer a good path through the challenging retail environment.\u201d commented Andy Redfern, the CEO of the merged business. Joanne Spector, co-founder of Natural Collection added \u201cOur new partnership creates great energy as we join together in our drive to promote fair trade and ecological products, which is especially important during a time when producers need the most support\u201d.<\/p>\n<p>With a shared mission to put the ethical consumer first, the combined organisation will continue to empower consumers to play an even greater role in defining the future of shopping. Pioneering a new era of information-intensive shopping we will enable shoppers to make more sustainable decisions.\u00a0 \u201c\u2018Hippy\u2019 has evolved into \u2018hip\u2019 as ethical products now range from eco-gadgets to fair trade gourmet coffees.\u201d added Vic Morgan, co-founder of the EthicalSuperstore.com \u201cDespite adverse economic climate this team has no intention of being held back.\u00a0 Together we are stronger\u201d<\/p>\n<p>Julian Spector said \u201cWe see tremendous growth opportunities in the UK market. Both companies are perfectly aligned with a common vision; by working together we can offer a blend of expertise which means we can be relied on as a one-stop-shop for all your ethical needs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are exciting times. We&#8217;re thrilled to announce that we&#8217;ve joined forces with Natural Collection, our companies are merging to create a single combined business to offer ethical consumers the very best in eco-friendly,&#46;&#46;&#46;<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1666","post","type-post","status-publish","format-standard","hentry","category-company-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Force for Good - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/company-news\/a-force-for-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Force for Good - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"These are exciting times. We&#8217;re thrilled to announce that we&#8217;ve joined forces with Natural Collection, our companies are merging to create a single combined business to offer ethical consumers the very best in eco-friendly,&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/company-news\/a-force-for-good\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-26T11:52:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-03-30T13:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/force-for-good.jpg\" \/>\n<meta name=\"author\" content=\"Peter Leatherland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ethicalstore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Leatherland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/\"},\"author\":{\"name\":\"Peter Leatherland\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/13882774b26c2b290f4498327d2053e9\"},\"headline\":\"A Force for Good\",\"datePublished\":\"2009-03-26T11:52:06+00:00\",\"dateModified\":\"2009-03-30T13:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/\"},\"wordCount\":381,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/force-for-good.jpg\",\"articleSection\":[\"Company News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/company-news\\\/a-force-for-good\\\/\",\"name\":\"A Force for Good - 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