{"id":1600,"date":"2009-03-17T14:16:01","date_gmt":"2009-03-17T13:16:01","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=1600"},"modified":"2009-03-18T08:59:55","modified_gmt":"2009-03-18T07:59:55","slug":"looking-behind-the-labels","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/","title":{"rendered":"Looking Behind the Labels"},"content":{"rendered":"

\"Rain<\/a><\/p>\n

Social labels have stepped up their outreach striking deals with McDonald\u2019s – who sell Rainforest Alliance coffee – and just this month, Cadbury Dairy Milk has gone Fairtrade<\/a> causing a hullabaloo with more stringent campaigners. We think it\u2019s time to take a closer look at two of the big boys of eco-labelling to see just what they\u2019re achieving and how they compare. Are Rainforest Alliance and Fairtrade<\/a> tackling the same areas? When faced with the choice, where should you put your support? We make your decisions a whole lot easier.<\/p>\n

What\u2019s the guarantee to the consumer?<\/strong><\/p>\n

Rainforest Alliance<\/strong> \u2013 With over 25 million people dependent upon coffee production in areas under threat in the tropics, the main focus for Rainforest Alliance is environmental conservation through improving local farming methods. Where you spot their cute green tree frog logo, you know environmental conservation is key.
\nFairtrade Mark <\/strong>\u2013 With erratic global markets, products with the Fairtrade Mark ensure producers receive a fair and stable price for their goods. It\u2019s a kind of safety net for when prices fall beneath a sustainable level. Producers also receive a Fairtrade \u2018premium\u2019 on top, that is, a sum of money that must be invested in social, economic or environmental development projects. The Fairtrade Mark ensures people are put first.<\/p>\n

And the scale of this \u2013 how many people are benefiting now?<\/strong><\/p>\n

RA <\/strong>– The Rainforest Alliance seal has been awarded to nearly 33,000 farms reaching 2 million farmers, workers and their families.
\nFT<\/strong> \u2013 Currently, around 7.5 million people, farmers, workers and their families now benefit from the international Fairtrade system.<\/p>\n

Where in the world are their schemes in operation?<\/strong><\/p>\n

RA<\/strong> \u2013 Rainforest Alliance are working with agricultural farmers in 19 countries, predominantly in Central and South America.
\nFT <\/strong>– Fairtrade has the widest geographical scope of all social labels, and is working in 59 developing countries – 25 of them in Africa.<\/p>\n

How long have they been in existence?<\/strong><\/p>\n

RA<\/strong> \u2013 Although founded in 1987, they have had a presence in the UK for just 5 years but smartly recognise companies\u2019 needs to green up their supply chains.
\nFA<\/strong> \u2013 Fairtrade labelling has been in existence for over twenty years now and retails in over 60 countries worldwide.<\/p>\n

What standards must they each meet?<\/strong><\/p>\n

RA<\/strong> – For a farm to be certified by the Rainforest Alliance, farmers must conserve their local environment addressing fundamentals such as ecosystem and wildlife protection, water, soil and waste management. They do focus on better conditions for farm workers – but environmental conservation is priority.
\nFT <\/strong>\u2013 For a producer group \u2013 and the traders – to be Fairtrade, they must be organised as democratic and transparent groups and able to demonstrate how Fairtrade will provide social, economic and environmental benefits for both the producers and their community.<\/p>\n

So the approaches are actually quite different?<\/strong><\/p>\n

RA<\/strong> \u2013 The idea is, that as the farmers conserve their environment and produce products that are fit to carry the Rainforest Alliance Certification seal, the farmers can then demand more money for their goods. They will be competing in a tough global marketplace still, but hopefully, with a more valuable commodity.
\nFT<\/strong> \u2013 By addressing the farmer first and focusing on poverty alleviation – with guaranteed incomes and a long-term trading relationship – the idea is that social, economic and environmental sustainability will follow as farmers can then afford to build for a more sustainable future.<\/p>\n

And who sets the standards?<\/strong><\/p>\n

RA <\/strong>– A network of nine small not-for-profit environmental groups based in Latin America called SAN \u2013 including the Rainforest Alliance themselves – plus a watchdog group in Denmark.
\nFT<\/strong> \u2013 23 groups of the Fairtrade Labelling Organisation in Germany and an independent group, called FLO-Cert.<\/p>\n

What products are available?<\/strong><\/p>\n

RA<\/strong> \u2013 Mainly tea and coffee but fruit juices are a new addition. You can find Rainforest Alliance tea and coffee in McDonald\u2019s. Since the switch, their coffee sales hiked up by 23 per cent and now 85% of McDonalds European coffee is Rainforest Alliance. PG Tips \u2013 who have made a \u00a312m marketing investment \u2013 want to have all Rainforest Alliance tea by 2010. Both Costa Coffee and Kenco aim to switch all their coffee to Rainforest Alliance by 2010 too. Mars Drinks, Lavazza, Pret a Manger and Innocent Smoothies are all working with Rainforest Alliance.
\nFT<\/strong> \u2013 There are currently over 4,500 products available with the biggest sellers by value being coffee, chocolate, banana and now cotton. Cadbury\u2019s recent move to source Fairtrade cocoa beans will triple sales from Fairtrade cocoa in Ghana and is one of many successful moves to mainstream Fairtrade. The products have mainly been agricultural due to the focus on disadvantaged in developing countries – but they have now moved into manufactured goods, such as cotton.<\/p>\n

And the dosh – how much do companies pay to carry their logos?<\/strong><\/p>\n

RA<\/strong> \u2013 For the Rainforest Alliance, it is all done on individual agreements \u2013 some seal users pay, others don\u2019t. For example, McDonald\u2019s could enter into an agreement, and the proceeds of which would go towards enabling more Rainforest Alliance farms, marketing and media. So, they could pay, but they don\u2019t have to.
\nFT<\/strong> \u2013 The Fairtrade Foundation charges a licensing fee, which varies and can be as much as 1.7 per cent of wholesale price. However, it\u2019s less if you\u2019re a 100 percent Fairtrade company, and gets cheaper the more products you shift, down to as low as 0.1 percent.<\/p>\n

If you have any more questions you\u2019d like answered on the differences between these two major social labels, post them here and we\u2019ll do our best to answer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social labels have stepped up their outreach striking deals with McDonald\u2019s – who sell Rainforest Alliance coffee – and just this month, Cadbury Dairy Milk has gone Fairtrade causing a hullabaloo with more stringent...<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,22,26],"tags":[118],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-fair-trade","category-food-drink","category-sustainability","tag-fairtrade"],"yoast_head":"\nLooking Behind the Labels - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking Behind the Labels - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"Social labels have stepped up their outreach striking deals with McDonald\u2019s – who sell Rainforest Alliance coffee – and just this month, Cadbury Dairy Milk has gone Fairtrade causing a hullabaloo with more stringent...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-17T13:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-03-18T07:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg\" \/>\n<meta name=\"author\" content=\"wendy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wendy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/\"},\"author\":{\"name\":\"wendy\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/87821e54b51456595ccd136d1b0b742d\"},\"headline\":\"Looking Behind the Labels\",\"datePublished\":\"2009-03-17T13:16:01+00:00\",\"dateModified\":\"2009-03-18T07:59:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/\"},\"wordCount\":921,\"commentCount\":10,\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/ft_ra-2.jpg\",\"keywords\":[\"fairtrade\"],\"articleSection\":[\"Fair trade\",\"Food & drink\",\"Sustainability\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/\",\"name\":\"Looking Behind the Labels - Ethical Blog from Ethicalsuperstore.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/ft_ra-2.jpg\",\"datePublished\":\"2009-03-17T13:16:01+00:00\",\"dateModified\":\"2009-03-18T07:59:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/87821e54b51456595ccd136d1b0b742d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/ft_ra-2.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/ft_ra-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/looking-behind-the-labels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking Behind the Labels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/\",\"name\":\"Ethical Blog from Ethicalsuperstore.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/87821e54b51456595ccd136d1b0b742d\",\"name\":\"wendy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g\",\"caption\":\"wendy\"},\"sameAs\":[\"http:\\\/\\\/www.ethicalsuperstore.com\"],\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/author\\\/wendy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Looking Behind the Labels - Ethical Blog from Ethicalsuperstore.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/","og_locale":"en_GB","og_type":"article","og_title":"Looking Behind the Labels - Ethical Blog from Ethicalsuperstore.com","og_description":"Social labels have stepped up their outreach striking deals with McDonald\u2019s – who sell Rainforest Alliance coffee – and just this month, Cadbury Dairy Milk has gone Fairtrade causing a hullabaloo with more stringent...","og_url":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/","og_site_name":"Ethical Blog from Ethicalsuperstore.com","article_published_time":"2009-03-17T13:16:01+00:00","article_modified_time":"2009-03-18T07:59:55+00:00","og_image":[{"url":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg","type":"","width":"","height":""}],"author":"wendy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wendy","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#article","isPartOf":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/"},"author":{"name":"wendy","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/87821e54b51456595ccd136d1b0b742d"},"headline":"Looking Behind the Labels","datePublished":"2009-03-17T13:16:01+00:00","dateModified":"2009-03-18T07:59:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/"},"wordCount":921,"commentCount":10,"image":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg","keywords":["fairtrade"],"articleSection":["Fair trade","Food & drink","Sustainability"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/","url":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/","name":"Looking Behind the Labels - Ethical Blog from Ethicalsuperstore.com","isPartOf":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#primaryimage"},"image":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg","datePublished":"2009-03-17T13:16:01+00:00","dateModified":"2009-03-18T07:59:55+00:00","author":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/87821e54b51456595ccd136d1b0b742d"},"breadcrumb":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#primaryimage","url":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg","contentUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/03\/ft_ra-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/looking-behind-the-labels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ethicalsuperstore.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Looking Behind the Labels"}]},{"@type":"WebSite","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#website","url":"https:\/\/www.ethicalsuperstore.com\/blog\/","name":"Ethical Blog from Ethicalsuperstore.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ethicalsuperstore.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/87821e54b51456595ccd136d1b0b742d","name":"wendy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7b92d6a0ad847cbd27cb1f7bd69ca92cc037b99d81c5f7055c780c8b5a41444?s=96&d=mm&r=g","caption":"wendy"},"sameAs":["http:\/\/www.ethicalsuperstore.com"],"url":"https:\/\/www.ethicalsuperstore.com\/blog\/author\/wendy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/comments?post=1600"}],"version-history":[{"count":6,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1600\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1600\/revisions\/1606"}],"wp:attachment":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/media?parent=1600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/categories?post=1600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/tags?post=1600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}