{"id":15163,"date":"2024-07-17T16:01:40","date_gmt":"2024-07-17T15:01:40","guid":{"rendered":"https:\/\/www.ethicalsuperstore.com\/blog\/?p=15163"},"modified":"2024-11-22T13:50:07","modified_gmt":"2024-11-22T13:50:07","slug":"who-are-moogoo","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/beauty-2\/who-are-moogoo\/","title":{"rendered":"Who are MooGoo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It seems like almost everyone has some kind of skin complaint. For some it\u2019s a medical condition like eczema or psoriasis, while for others it\u2019s something more general: dry, oily or sensitive skin, perhaps. Whatever the case, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> have got you covered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The principles are simple: quality first, keep it natural wherever possible, don\u2019t bother with fancy-sounding filler ingredients that serve no real purpose. No animal testing required \u2013 these prototypes are shared among friends and family, and only if it meets their standards does it become an official product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> are always looking for ways to be more sustainable. All their bottles, brochures and packaging are made from recycled materials and can be recycled again in turn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t have a cow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t get confused \u2013 <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> products aren\u2019t milk-based and have very little to do with cows. It all comes from the first product developed by founder Craig Jones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His mother, a psoriasis sufferer, was using a cream intended for moisturising cow\u2019s udders. It did the job but wasn\u2019t ideal for human use, so Craig created a modified version that was lighter and less greasy. Inspiration flowed from there and the business was born.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So no, you don\u2019t have to worry about your <a href=\"https:\/\/www.ethicalsuperstore.com\/category\/beauty-health-and-wellbeing\/bath-and-body\/deodorant\/moogoo.html\">MooGoo deodorant<\/a> curdling on the shelf. Although, as it happens, some of their moisturisers do use milk protein to aid skin elasticity \u2013 ethically sourced of course.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/moogoo-fresh-cream-deodorant---coconut-cream---60ml\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"15169\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-1024x1024.jpg\" alt=\"Close up of a person applying MooGoo coconut cream deodorant\" class=\"wp-image-15169\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-1024x1024.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant-320x320.jpg 320w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-coconut-cream-deodorant.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/moogoo-fresh-cream-deodorant---lemon-myrtle---60ml\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"15172\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-1024x1024.jpg\" alt=\"Close up of a person applying MooGoo lemon and myrtle deodorant\" class=\"wp-image-15172\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-1024x1024.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant-320x320.jpg 320w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/07\/moogoo-lemon-myrtle-deodorant.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skin in the game<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s where they started, so of course skincare is still a big part of the <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> range. Whether you need a <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/moogoo-tinted-spf40-face-cream---50g\/\">tinted face cream<\/a>, a <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/moogoo-soothing-msm-moisturiser---120g\/\">soothing moisturiser<\/a> or a powerful serum, there\u2019ll be something for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make sure their products are suitable for sensitive skin, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> commissioned an independent laboratory to run dermatological tests. None of the 54 participants reported any redness or irritation resulting from any of the products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their dedication to transparency doesn\u2019t stop there. All <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> products come with <strong>complete<\/strong> ingredient lists \u2013 not just the ones they\u2019re legally required to include. They\u2019re confident you won\u2019t find anything objectionable there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t sweat it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo\u2019s<\/a> best-selling products are their range of <a href=\"https:\/\/www.ethicalsuperstore.com\/category\/beauty-health-and-wellbeing\/bath-and-body\/deodorant\/moogoo.html\">natural deodorants<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern antiperspirants block your pores with aluminium to prevent sweat. But sweating is of course a natural healthy process and one that\u2019s actually important for flushing out bodily waste. It only starts to smell when bacteria get involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/category\/beauty-health-and-wellbeing\/bath-and-body\/deodorant\/moogoo.html\">MooGoo\u2019s natural deodorant<\/a> uses magnesium to attack the bacteria themselves, leaving your pores and sweat glands alone to function as they should. So you can smell fresh without messing with your body\u2019s natural processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making the switch to <a href=\"https:\/\/www.ethicalsuperstore.com\/category\/beauty-health-and-wellbeing\/bath-and-body\/deodorant\/moogoo.html\">natural deodorant<\/a> isn\u2019t without its challenges. If you\u2019re used to antiperspirants, you may notice some unfamiliar sensations and smells as your body adjusts. The transitional period lasts about two weeks \u2013 <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/moogoo\/\">MooGoo<\/a> suggest deodorising more frequently during this time. Don\u2019t give up!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Have you tried a MooGoo product yet? Let us know what you think in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems like almost everyone has some kind of skin complaint. For some it\u2019s a medical condition like eczema or psoriasis, while for others it\u2019s something more general: dry, oily or sensitive skin, perhaps.&#46;&#46;&#46;<\/p>\n","protected":false},"author":89,"featured_media":15175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[367,1187,26],"tags":[80,1198,765,1201,577],"class_list":["post-15163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-2","category-brand-ethics","category-sustainability","tag-beauty","tag-moogoo","tag-natural-beauty","tag-new-brand","tag-new-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who are MooGoo? - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"description\" content=\"MooGoo is a skincare company dedicated to providing natural, effective solutions for various skin complaints, including eczema, psoriasis, dry, oily, or sensitive skin. Founded by Craig Jones, the company emphasises quality, natural ingredients, and sustainability. Their range includes moisturisers, tinted face creams, powerful serums, and best-selling natural deodorants. MooGoo products are rigorously tested for sensitive skin, feature complete ingredient transparency, and are cruelty-free, with packaging made from recycled materials. 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