{"id":1445,"date":"2009-03-05T14:34:22","date_gmt":"2009-03-05T13:34:22","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=1445"},"modified":"2009-03-05T14:41:58","modified_gmt":"2009-03-05T13:41:58","slug":"somebody-elses-problem","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/company-news\/somebody-elses-problem\/","title":{"rendered":"Somebody Else\u2019s Problem?"},"content":{"rendered":"
\"BarryNana;<\/a>

BarryNana; Don't Leave Him Hanging!<\/p><\/div>\n

In the run up to Go Banana\u2019s For Fairtrade day, which is tomorrow (6th March), we here at Ethical Superstore have been racking our brains to come up with the most creative, entertaining, bizarre, and thought provoking banana-based activities!<\/p>\n

Late last week we had a trial run of our banana-eating-a-thon<\/a>, a few more games and events are in the Top Secret pipeline, and over the past couple of days we\u2019ve been trying to get rid of a Fairtrade banana by offering it to passersby.<\/p>\n

Let me explain; we tied a Fairtrade banana to a tree outside our offices so that it was hanging above the footpath within arm\u2019s reach of any pedestrian, with a note attached saying \u201cPlease eat me, I\u2019m safe & Fairtrade too!\u201d in a hope of raising awareness of Fairtrade.<\/p>\n

BarryNana has received a few funny looks, been ignored, been pointed at, but not once has anyone attempted to free him from his state of limbo and indulge in some Fairtrade goodness.<\/p>\n

This got us wondering why people seem to be so adverse to freebies, why people seem to ignore what they don\u2019t think is really there, and why people’s confusion or apathy leads to inaction or inertia.<\/p>\n

<\/p>\n

\"Free<\/a>

Free Fairtrade Banana Anyone?<\/p><\/div>\n

Which, in turn, led us onto a conversation about World Book Day<\/a> and the renowned Sci-Fi author Douglas Adams; in Life, the Universe and Everything, the third book of the five book The Hitchhiker’s Guide to the Galaxy trilogy he describes the “Somebody Else\u2019s Problem” phenomenon;<\/p>\n

\u201cAn SEP is something we can’t see, or don’t see, or our brain doesn’t let us see, because we think that it’s somebody else’s problem…. The brain just edits it out; it’s like a blind spot. If you look at it directly you won’t see it unless you know precisely what it is. This is because it relies on people’s natural predisposition not to see anything they don’t want to, weren’t expecting, or can’t explain\u201d.<\/p>\n

It\u2019s an interesting thought and one which can seemingly be applied in a wider context; Climate Change continues to be ignored, even dismissed by some, Eco-friendly alternatives to more recognised brands get accused of Green Washing, and consumers continue to purchase the products they know they shouldn\u2019t, from the manufacturers they definately know they shouldn\u2019t!<\/p>\n

\"Activist<\/a>

Activist Books; SEP?<\/p><\/div>\n

Here at Ethical Superstore we like to think that we go some way to tackle SEP and address people\u2019s apathy and confusion surrounding issues that affect us all. That\u2019s why we continue to stock an impressive range of activist books<\/a> with topics range from Fighting The Banana Wars and Eco-Fashion to The Good Shopping Guide and Confessions of an Eco Shopper<\/a>.<\/p>\n

All the books we stock provide food for thought and a healthy dose of inspiration when it comes to all things green. Hopefully, together, we can eradicate the notion of our planet\u2019s wellbeing and our people\u2019s sustainability being Someone Else\u2019s Problem.<\/p>\n

P.S.<\/strong> BarryNana is still hanging around if anyone wants to come rescue him . . .<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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