{"id":14126,"date":"2024-03-15T14:52:48","date_gmt":"2024-03-15T14:52:48","guid":{"rendered":"https:\/\/www.ethicalsuperstore.com\/blog\/?p=14126"},"modified":"2024-03-15T14:52:49","modified_gmt":"2024-03-15T14:52:49","slug":"how-greener-cleaner-was-born","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/cleaning\/how-greener-cleaner-was-born\/","title":{"rendered":"How Greener Cleaner was born"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Back in 2007 after a short career break, having taken some time out to look after her two sons, Megan and her husband Laurence decided to embark bringing an exciting, high quality eco-friendly brand to the UK market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With their experience from large corporate companies, they wanted to make a difference and were excited to launch <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A simple concept<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The concept was simple. Offer high performance eco cleaning with exceptional quality products that are kinder to the environment while offering great value for money to the consumer.\u00a0 Staying true to the brand name was critical and making sure they could help protect and look after our precious oceans and environment was essential.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"14177\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-1024x1024.jpg\" alt=\"Greener cleaner window cloth\" class=\"wp-image-14177\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-1024x1024.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2-320x320.jpg 320w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-window-cloth-kit-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"14171\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-1024x1024.jpg\" alt=\"Greener cleaner between the gap brushes\" class=\"wp-image-14171\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-1024x1024.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2-320x320.jpg 320w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-between-the-gap-brushes-2.jpg 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"14174\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-1024x1024.jpg\" alt=\"Greener cleaner stainless steel cloth\" class=\"wp-image-14174\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-1024x1024.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-300x300.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-150x150.jpg 150w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-160x160.jpg 160w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2-320x320.jpg 320w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-stainless-steel-cloth-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Going green<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the UK today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>89% of shoppers include something environmentally friendly in their basket<\/li>\n\n\n\n<li>84% are concerned about the environment<\/li>\n\n\n\n<li>53% are prepared to make a sacrifice to buy more environmentally friendly products<\/li>\n\n\n\n<li>48% of shoppers are swapping brands to greener alternatives*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With these compelling statistics going green is the right choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Greener Cleaner range<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner<\/a> focused on two main areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brushes and tools made from 100% recycled plastic and certified to meet Global Recycled Standards<\/li>\n\n\n\n<li>cleaning cloths and mop that uses just water for cleaning<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brushes and tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This collection includes the <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-pot---pan-brush---cream\/\">Pot &amp; Pan Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-dish-brush---cream\/\">Dish Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-scrubbing-brush---cream\/\">Scrubbing Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-utility-brush---cream\/\">Utility Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-bottle-brush\/\">Bottle Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-between-the-gap-brushes\/\">Between the Gaps Detail Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-grout-brush\/\">Grout Brush<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-dustpan---brush---cream\/\">Dustpan &amp; Brush<\/a>, and many others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan thought about how people would use them and made them unique by designing them with her own moulds. Plus, they&#8217;re all guaranteed to be dishwasher safe for a year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-grout-brush\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-grout-brush-1024x707.png\" alt=\"Greener cleaner grout brush with descriptive labels\" class=\"wp-image-14186\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-grout-brush-1024x707.png 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-grout-brush-300x207.png 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-grout-brush.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cleaning cloths and mop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This range makes sure there is no need for harmful and dangerous chemical cleaners which damage and hurt the environment and are dangerous for allergy and asthma sufferers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collection includes the <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-all-purpose-cloth\/\">All Purpose Cloth<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-stainless-steel-cloth\/\">Stainless Steel Cloth<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-kitchen-cloth-kit---pack-of-2\/\">Kitchen Kit<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-window-cloth-kit---pack-of-2\/\">Window Kit<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-home-cleaning-kit---pack-of-4\/\">Home Kit<\/a>, <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/greener-cleaner-telescopic-handle-microfibre-mop---cream\/\">Telescopic Flat Microfibre Mop<\/a> and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything in this range is endorsed by <a href=\"https:\/\/www.allergyuk.org\/our-services\/allergyuk-products\/greener-cleaner\/\">Allergy UK<\/a> as safe for Allergy and Asthma sufferers. They\u2019re also 100% machine wash guaranteed so they can be used repeatedly unlike many single use cloths and wipes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1% for the Planet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the journey of bringing their products to market, Megan was passionate about giving back. That&#8217;s why <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner<\/a> have partnered with <a href=\"https:\/\/www.onepercentfortheplanet.org\/\">1% for the Planet<\/a>, a charity comprised of a global network of businesses, non-profits, and individuals dedicated to preserving our planet&#8217;s health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With every purchase of <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner products<\/a>, 1% of the sales revenue is allocated to supporting these charitable initiatives, aiding in the global effort to clean our oceans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the UK, their partner for 1% for the Planet is <a href=\"https:\/\/www.sas.org.uk\/\">Surfers Against Sewage<\/a>, an organisation tirelessly fighting plastic pollution. They work diligently to clean and minimise the impact of single use plastics along our coastlines day in and day out.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted to be working with Greener Cleaner through 1% for the Planet.&nbsp; They produce fantastic products that will also be raising vital funds to help us keep the UK\u2019s costal environment beautiful for everyone.\u201d<\/p>\n<cite>Director of Fundraising for Surfers Against Sewage.<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"406\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-multiple-products.png\" alt=\"Image with all of the greener cleaner products displayed\" class=\"wp-image-14192\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-multiple-products.png 1015w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2024\/03\/greener-cleaner-multiple-products-300x120.png 300w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expanding Internationally<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from taking the UK by storm since 2007, Megan has found the time to expand her distribution around the globe with internationally partners and retailers helping to spread the message and help to increase the support with 1% for the Planet even more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner<\/a> can be found across the USA, Canada, Germany, Taiwan, Parts of the Middle East and a number of other countries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can you help?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner range<\/a> today and move your purchasing habits away from single use plastic cleaning products. Opt for their 100% recycled plastic alternatives that not only outperform everyday products in cleaning but also contribute to the preservation of our coastlines and environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make the switch today for a cleaner planet tomorrow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Greener cleaner special offer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout March you can save 10% on the entire <a href=\"https:\/\/www.ethicalsuperstore.com\/products\/greener-cleaner\/\">Greener Cleaner range<\/a>.* <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Offer ends 23:59 Sunday 31 March 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Source: Origin Panel You Decide Poll<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2007 after a short career break, having taken some time out to look after her two sons, Megan and her husband Laurence decided to embark bringing an exciting, high quality eco-friendly brand&#46;&#46;&#46;<\/p>\n","protected":false},"author":89,"featured_media":14150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062,1130],"tags":[332,49,1127],"class_list":["post-14126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cleaning","category-recycled","tag-cleaning","tag-eco-friendly","tag-greener-cleaner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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